2017 Kia Niro Hybrid Crossover Utility Vehicle Debuts At Chicago Auto Show: Live Photos & Video

The 2017 Kia Niro "hybrid utility vehicle" revealed this morning at the Chicago Auto Show marks the South Korean brand's ambitious entry into dedicated hybrids.

While dedicated hybrids have traditionally been hatchbacks--think Honda Insight, Toyota Prius, even the plug-in hybrid Chevrolet Volt--none have yet been designed as crossover utility vehicles.

Even better, Kia promises that there's a Niro plug-in hybrid version coming after the conventional hybrid launches late this year.

DON'T MISS: 2017 Kia Optima Hybrids: Details On 27-Mile Plug-In Hybrid

Given that the larger, heavier Kia Optima Plug-In Hybrid also launched today is close to the top of its class in all-electric range, at 27 miles, that leads to interesting speculation about the future plug-in version of the smaller Niro.

But here's what we know as of today's launch: Much of Kia's presentation centered on differentiating the Niro from "typical" hybrids.

The company focused on its driving pleasure and "normal" character, versus some of the stereotypical hybrid attributes that set them apart visually from other cars, as well as behind the wheel. The Niro is said to offer quick responses and low, sporty roadholding for the category.

Kia is targeting an EPA rating of 50 mpg combined, an aggressive figure for a vehicle with more crossover looks and capabilities than your average hatchback.

Still, the Niro isn't quite a full crossover utility vehicle. Kia hasn't specified whether all-wheel drive will be available, usually a requirement in cold-weather states--although we expect an electric AWD system to be offered in the future, likely based on the system shown in Kia Soul-based Trail'ster concept shown at last year's Chicago Show.

That AWD system used a separate electric motor on the rear axle to supplement the hybrid powertrain driving the front wheels. The added weight would likely cut the combined fuel economy rating to less than the benchmark 50 mpg, but if AWD proves to be a market necessity, we predict Kia will add it.

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