Dodge Proves American Muscle Is Alive And Well

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“The Brotherhood of Muscle” grew in the second half of 2019 with record combined Charger and Challenger sales of 84,216 vehicles.

American muscle is getting even stronger as Dodge/SRT extends Dodge Power Dollars to its 2020 model-year Dodge muscle cars and creates a new social media campaign to celebrate the new and loyal performance enthusiasts who continue to grow “The Brotherhood of Muscle.”

Starting March 3, 2020, customers across the United States who purchase any 2020 Dodge Challenger or Dodge Charger model will get a $10 per horsepower cash allowance through Dodge Power Dollars 2020. They also now have a chance to share their stories in a new social series called #TheMuscleBehindUs.

“Our Dodge performance enthusiasts are drawn together by their love of American muscle. And Dodge Power Dollars has tapped into something very powerful,” said Tim Kuniskis, Global Head of Alfa Romeo and Head of Passenger Cars – Dodge, SRT, Chrysler and FIAT, FCA – North America. “So we’re now making Dodge Power Dollars available on any 2020 model-year Charger or Challenger to make it even easier for our fellow horsepower addicts to join ‘The Brotherhood of Muscle.’”