Nissan creates signature smell to lure auto show visitors

Erich Marx, Nissan brand director for interactive and social-media marketing, told Automotive News that the company had been working for a year on the idea of scent marketing, a tactic often used by high-end hotels and other public gathering spaces. The chosen fragrance — something called "the vert oriental" in French, which its maker described as smelling like "green tea...during Chinese spring harvest" — will be randomly spritzed from the stand at regular intervals, while "the mood-setting background music will change with a subtly different vibe and energy for morning, mid-day and evening."