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2014 Chevy Corvette cut from Beyoncé’s Super Bowl halftime show

With 108 million people tuning in, Sunday's Super Bowl XLVII ranks as the third most-watched program ever on U.S. television — thanks in no small part to the halftime show featuring Beyoncé leading a troop of dancers, a mini-reunion of Destiny's Child and even a spark-spewing guitar. But there was one co-star that was cut from the performance after rehearsals: the new 2014 Chevrolet Corvette Stingray. And no one's saying why. (UPDATED)

Automakers dominated the Super Bowl airtime with advertising, but General Motors claimed the title of vehicle sponsor for the game itself and decided not to buy any commercial airtime as its major competitors did. In the run-up to the game, rumors around Detroit suggested the Vette would make an appearance at the halftime show, but there was no mention of the car — or of any GM product — during the game itself. Only today did Chevrolet announce it was giving one of the first 2014 Corvette Stingrays to Super Bowl MVP Joe Flacco.

The absence of the hottest car Chevrolet has launched in a decade from the biggest stage in the world wasn't planned.

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The evidence for the missing Corvette comes from a style blogger named Lauren Craig, who won a trip to New Orleans to be part of the on-the-field crowd during Beyoncé's halftime show. Craig kept a diary of the experience for MTV.com, and arrived early last week to take part in the rehearsals at the Superdome for the show. Last Thursday, Craig described how Beyoncé planned to arrive onstage:

We finally gathered in the dome, where we got to see how the stage was set up and tried to guess who would be popping out of the red Corvette we saw at the back of the stage.

Finally, we were led onto the field and placed in the positions we had rehearsed on Sunday...Then finally, it was her! She arrived on the stage fresh faced and gorgeous, signature honey blond hair swept to the side, a black long sleeve tee and a pair of Phillip Lim harem pants. Suddenly, the Corvette turned into a transformer before our eyes and we realized Beyoncé herself was going to be coming out of it.