The Sephora Spring Savings Event Just Opened to *All* Beauty Insider Members—Here's What Everyone Is Buying Right Now
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Ladies and gentlemen, the beauty sale you've been waiting for has officially landed, and you'll need to secure your baggage (uh, beauty products) ASAP. The Sephora Spring Savings Event, which lasts from April 5 through April 15, is the beauty hub's biggest sale of the year, featuring discounts of up to *30 percent* on your favorite products. Needless to say, shoppers are flocking to it as I type. But here's the tea: Just how much you can save depends on your Beauty Insider membership status. Though even if you aren't a member, all hope is not lost. Not a Sephora member? Sign up now for free to gain automatic Insider status, so you can snag deals on everything from the Dyson Airwrap (was from $599; now from $479) to the Augustinus Bader Rich Cream (was from $96; now from $77) with coupon code YAYSAVE.
Yes, that's right. The Sephora Savings Event is now open to all Beauty Insider members, so if you've been waiting to shop, get your card ready! Read on to find out everything I know about the Sephora sale, including the 24 best beauty steals.
The Best Deals at the Sephora Savings Event 2024
What Is the Sephora Savings Event?
The Sephora Savings Event occurs a few times a year (usually in April, August and November), and it's shoppers' only chance to save up to 30 percent off almost everything on the site. Since one of those times is now, prepare to shop in tiers based on your Beauty Insider membership status. Here are the discounts up for grabs:
And don't forget, you can still sign up to get Insider status if you're hoping to score sweet deals on the Color Wow Dream Coat Supernatural spray (was from $12, now from $10) and Laneige Lip Sleeping mask (was from $24, now from $19).
Can You Use the Sephora Coupon Code More than Once?
Good news: There's no limit on how many times you can use coupon code YAYSAVE at checkout to secure up to 30 percent off through April 15. So, if you forget to buy something (say the Grande Cosmetics GrandeLash-MD Lash Enhancing Serum for as low as $29), don't worry. You can keep shopping and saving with the same code until the sale ends. And remember, everyone (including non-members) can knock 30 percent off the Sephora Collection during this event, so you'll probably end up going on two or three shopping sprees before the sale ends (at least I am).
Are There Any Restrictions at the Sephora Savings Event 2024?
Yes, there are some restrictions and exclusions to keep in mind during the Sephora Savings Event. First, there's a purchase limit to one Dyson item and three Tarte Shape Tape concealers per shopper. The Ordinary products, MAC Cosmetics, in-store services, returns on previous purchases and purchases of gift cards are also excluded. That said, there are still plenty of great deals, and to save you some scrolling, I've rounded up 24 of the most exciting ones.
Want to know which buzzy products are *really* worth buying? Sign up for our shopping newsletter to uncover our favorite finds.
1. Augustinus Bader The Rich Cream
PureWow readers and editors alike are obsessed with this rich-yet-lightweight face cream that left one editor's skin "radiant, blemish-free and so much more hydrated after just a few days of use," according to her review. The cult-fave product uses groundbreaking stem cell technology, along with a proprietary blend of vitamins and amino acids, to support skin regeneration, per the brand. It's also chock full of other skin-loving ingredients, including hyaluronic acid, which helps provide plumping hydration. So it's kind of like a recipe for a youthful glow—and you can snag it now for a steal.
2. Dyson Airwrap Multi-Styler
Whether you want a smooth blowout or a head full of cascading waves, this multi-purpose tool from Dyson will get the job done. (No, I'm not hyping it up—just read PureWow Beauty Director Jenny Jin's review of it.) The viral Airwrap is beloved for its innovative Coanda airflow technology, which uses two jets of air to smooth your hair with minimal frizz as it attracts and self-wraps tresses around the barrel for effortless curling and styling. It comes with six attachments, including two curling barrels, two brushes for smoothing down any frizz or flyaways *and* a volumizing brush to help you achieve a bouncy 'do. The set also comes with a storage case and a filter cleaning brush, so it's all you need to pull off a quality blowout from home.
3. Grande Cosmetics GrandeLash-MD Lash Enhancing Serum
Fact: This serum is a longtime PureWow-favorite because it promotes longer, thicker-looking eyelashes in about four to six weeks. Infused with vitamins, amino acids and antioxidants, the formula aims to enhance, condition and restore lashes to their fullest potential. The results speak for themselves, at least according to one editor who claimed she was constantly asked if her lashes were real after using the serum. A standard tube should last up to three months, which is good news because, in our experience, you have to consistently use the serum to see full results sooner rather than later (but trust me, it's worth it).
4. Color Wow Dream Coat Supernatural Spray
In case you haven't heard, this anti-frizz spray went viral on TikTok because it appears to make your hair waterproof *and* as shiny as glass. How is that even possible? Well, its humidity-resisting formula acts like a raincoat for your locks, per the brand. More specifically, the formula features flex-elastic polymers that basically seal down the cuticle and wrap each strand so you get a glassy 'do free from frizz and flyaways. PureWow Associate Editor Sydney Meister put it to the test to see if it really lived up to the hype and, indeed, it made her hair feel as smooth as a silk scarf. It also helped reduce poofiness, so if you're hoping to tame your frizz this spring and summer, this spray is just the ticket.
5. Laneige Lip Sleeping Mask
Add this lip mask to your nighttime routine and we can guarantee you'll never want to go to bed without it again. The rich formula features an antioxidant berry blend that softens your lips, along with vitamin C to protect against environmental damage. It also includes a moisturizing mix of coconut oil and shea butter to intensely nourish your lips as you snooze, so you wake up with a soft, smooth pout that's prepped for your lip gloss. PureWow editors can attest that it works wonders on dry, chapped lips (why else do you think we gave it a 95 out of 100 in a PureWow100 review?), and can confirm that this berry flavor in particular smells *amazing.* TBH, we can't resist applying it all day as our regular lip balm, too.
6. Peace Out Retinol Eye Stick
I can think of a million reasons you should stock up on this retinol eye stick, but I'll just keep it short and say it helped lighten several PureWow editors' dark circles, which you can read all about in this review. Swiping it on in the morning can also feel super soothing, according to PureWow Commerce Editor Olivia Dubyak, since your skin should drink the potent retinol and nourishing peptides right up. The fact that it's a mess-free balm you can easily take on-the-go? Even better. But you won't really know just how good it is until you give it a go yourself, and since you can snag it for as low as $22, now is the perfect time to try it.
7. Summer Fridays Dream Lip Oil
This vegan lip oil has been on the rise among beauty obsessives (in fact, it's already racked up millions of views on TikTok), but that's not the reason you'll want to nab it in every color. See, the lip-smackin' formula is blended with *nine* moisturizing plant oils (including caster, shea and avocado), so you can look forward to its long wear, deep hydration and high-shine finish. "This [lip] oil is so silky and smooth on the lips! Very moisturizing and shiny. This shade is rosy but sheer and delicate...I was surprised that it has no scent, but overall, it’s popular for a reason!" Sounds like it's ideal for that "no makeup" makeup look most of us lean toward in the spring and summer. Now do you get why you need every color at this price?
8. Drunk Elephant D-Bronzi Bronzing Drops
Fun fact: These Drunk Elephant bronzing drops average over 100,000 internet searches per month. Needless to say, everyone wants some, including PureWow Associate SEO Editor Marissa Wu. When she put them to the test in a PureWow100 review, she was won over by how easily the lightweight warm-hued, subtly metallic drops mixed in with her face cream. Plus, she says, "Three drops were just the right amount to give me a soft, sun-kissed look. Or, at the very least, make me look more awake." Thanks to its Matrixyl 3000 peptide blend, you can look forward to more than just a sun-kissed look; the brand claims it can help minimize the appearance of fine lines and wrinkles, while improving skin elasticity and resilience. So run, don't walk, to get this summer must-have for as low as $30!
9. NuFACE Mini+ Petite Facial Toning Device
Not only does Kate Hudson swear by this microcurrent device, which stimulates the skin to help tone, lift *and* contour the face almost instantly, but so do PureWow editors. "The first time I used the NuFACE Mini, I swore I saw instant results; four years later, I stand by that," PureWow Senior Commerce Editor Stephanie Maida shared in her review of the original Mini, adding that it helps her cheekbones pop and makes her jawline look sharper. This newer version is slightly smaller, and it connects directly to the brand’s app for more personalized treatments and tracking, so there's no question which one you should buy during the Sephora Spring Savings Event. (And did I mention that it comes with an Aqua Gel activator, Silk Creme activator and applicator brush to get you started?)
10. Peter Thomas Roth Instant FIRMx Eye Temporary Eye Tightener
If you've seen the viral TikTok video showing what this stuff can do in under three minutes, I probably don't need to convince you to stock up on it while it's on sale. But in case I do, I'll just say that when this vitamin C and vitamin E-packed formula is swiped under the eyes, it can help to reduce crow's feet, fine lines and puffiness at lightning speed. One reviewer even goes so far as to call it "liquid Botox." "It tightens the bags under your eyes within minutes and lasts until you wash it off. You don’t need a lot. Just a pea size under each eye. You can actually feel it tighten your skin as it dries," they explain. And don't worry, hundreds of buyers confirm that it doesn't leave any residue behind, so you can say bye-bye to bags without any flaking or pilling.
11. Sunday Riley Good Genes Treatment
This treatment isn't new to PureWow editors (or to the 4,000 5-star reviewers raving about it on Sephora's site). In fact, ever since it came into our lives, PureWow editors have had better skin days, and that's all because of its genius formula featuring a concentration of lactic acid to exfoliate away dead skin cells, lemongrass and licorice to brighten any discoloration and prickly pear extract to help soothe and calm irritation, so you're left with a more even-toned complexion overall. The ingredients may also help to boost collagen production, according to the brand. In other words, if there's any product you'll definitely want to buy before the sale ends, it's this one.
12. Ilia Skin Rewind Complexion Stick
Considering the fact that 55,000 people got on the waitlist for this latest ILIA launch, you can bet it won't stay in stock now that it's marked down for the *first time ever.* The product offers medium coverage and promises to blur minor imperfections and soften the appearance of lines and wrinkles over time—but does it deliver? Well, if you ask PureWow Associate Editor Chelsea Candelario, it sure does. "It truly looked and felt like a second skin—shout-out to the ingredients for that. As someone with dry skin, I was hesitant about the 'soft natural' finish but was pleasantly surprised that it never got cakey after a long day of wear," she raved in her review. She adds that the formula, which has winged kelp extract that's supposed to help restore luminosity to the skin, is so lightweight that you may just forget that you're wearing foundation. BTW, the stick comes in 42 shades, so you're guaranteed to find your perfect match.
13. Dr. Dennis Gross Alpha Beta Universal Daily Peel Pads
Want to even out your complexion *and* get a glow that you can see from across the room? I can confirm: These skin-resurfacing glycolic and lactic acid peel pads can help you get there in no time. Angela Pares, PureWow's VP of branded content, put the Extra Strength version to the test and noticed a difference in her skin texture after the very first use. She shares in her review, "[My skin] felt smoother, but not tight like it once had with my old scrubs...[after regular use] my pores are smaller, my skin is more supple and a stubborn acne scar on my nose has begun to fade." These original pads share the same core ingredients, so I have no doubt that they work just as well (and, as a bonus, are better for sensitive skin).
14. Charlotte Tilbury Airbrush Flawless Foundation
Of all the best lightweight foundations for smooth, even coverage, this best seller from Charlotte Tilbury is the one people can't stop talking about. I'm not too surprised, though, because according to reviewers, it doesn't just last a long time (even through workouts), but it also hydrates the skin and helps reduce the appearance of wrinkles. Needless to say, it'll become your secret weapon to achieving a flawless look, even when your skin is acting up or breaking out. Better yet, it's available in a *ton* of shades, so you should easily be able to find one best suited to your skin tone.
15. Shark Beauty Shark FlexStyle Hair Dryer & Multi-Styler
Described as efficient and user-friendly, this versatile hair tool (which comes complete with five styling attachments) is by far one of the best steals during this sale. It works for most hair types and textures, from thick and curly to fine and straight, due to its Coanda airflow technology that dries and styles hair fast with less heat damage, per the brand. PureWow's Beauty Director even put it to the test against the pricier Dyson Airwrap, and preferred it thanks to its additional features and customizability, since you can go from blowing out your hair to curling it just by switching out the head. Unlike the Dyson, this baby also bends at a 90-degree angle for prime convenience while blow drying. So it won't just help you achieve the perfect 'do, it'll also save you a ton of time in the process. What more can you ask for (besides the major markdown)?
16. Isle of Paradise Self Tanning Natural Glow Face Drops
PureWow's VP of Editorial Candace Davison says *every* time someone compliments her skin, it's because of these self-tanning drops, which are meant to be mixed into your usual moisturizer. You can read about it in her full review, but to put it in a nutshell, she is obsessed with the non-sticky formula and streak-free glow she gets after every application. "I [also] love that I can control how tan I want to be, based on the amount of drops I use," she adds. In other words, this product is the key to looking as sun-kissed as you want this spring and summer, sans the harmful rays.
17. Olehenriksen Banana Bright+ Eye Crème
If you're hoping to combat the look of tired eyes, you should consider scooping up this lightweight under-eye cream that reportedly melts smoothly into skin, so you can wear it over and under your makeup. More importantly, though, it's powered by three forms of vitamin C, which studies show can help brighten the skin and minimize dark circles. In fact, in a clinical study, 95 percent of users said the formula brightened and improved the look of dull skin after eight weeks of use, while 70 percent said it delivered *instant* hydration. Adios, concealer!
18. Supergoop! Glowscreen SPF 40 Sunscreen
You'll never have to choose between sunscreen and highlighter again as long as you've got this must-have on deck. In addition to having SPF 40 and blue-light protection, this lightweight sunscreen is said to offer a "pearlescent finish to leave skin luminous with an instant glow," per the brand. So, indeed, it is a multitasking product that works great as a primer under makeup or none at all if you're feeling the dewy "no makeup" look. One shares, "I use it right after my moisturizer, and I am out the door. It gives you a beautiful glow and makes you feel a little extra sparkly!" That's what I call the best of both worlds.
19. Charlotte Tilbury Matte Revolution Lipstick
This popular lipstick comes in a slew of shades (including the universally flattering 'Pillow Talk,' a nude pink) and is formulated with nourishing antioxidants and orchid extract, which are supposed to work together to condition and soften your pout to feel like cashmere. Meanwhile, 3D glow pigments aim to make lips appear wider and fuller once you slick the color on. And if you thought it couldn't get any better, users say the matte lippie lasts for hours. "I put it on, and I don’t have to touch it the rest of the day," one reviewer writes. No matter which color you choose, from deep red to light pink, you won't regret having it in your makeup bag.
20. K18 Biomimetic Hairscience Molecular Hair Mask
We all have hair goals, but if yours has to do with restoring your strands to their soft, smooth and bouncy selves, this TikTok-favorite hair mask may be your answer. Claiming to repair your hair on a molecular level, the mask uses the patented K18Peptide "to reach the innermost layers of hair and re-connect broken keratin chains responsible for hair's strength and elastic," per the brand. The results speak for themselves: In a clinical study on bleached hair, 82 percent of users claimed it helped restore damage after just two uses, which is reason enough to scoop it up on sale. However, if you need more convincing, just know that we tested it and found that it made our hair softer and more manageable.
21. Dior Rosy Glow Blush
So you're looking for a natural-looking blush. Well, let me introduce you to this Dior product that one buyer says has just the right amount of pigmentation to make your skin look perfectly flushed. Not your ordinary powder blush, this product is infused with color reviver technology, which supposedly reacts to the skin's moisture level during application in order to deliver a customized rosy effect every time. And don't be intimidated by the super bright colors—as another reviewer explains, "The formula is sheer and goes on very lightly. You can layer multiple times to achieve the look you would like to have." Plus, the packaging is just so luxurious.
22. Tower 28 Beauty MakeWaves Mascara
Shopping for a new mascara during the Sephora Spring Savings Event? This vegan option has some serious potential to become your go-to. It's formulated with a castor oil blend and Aquaflex technology, which is said to visibly volumize, lengthen and define your lashes so you can ditch expensive extensions. But here's why one buyer doesn't regret buying it: "I am not exaggerating—I have tried over 50 mascaras since I started wearing it and this one has topped them all. [It's] lightweight, buildable, I do not have problems with clumping and it’s easy to remove. [I] definitely recommend!" As I said, it's the only mascara you'll want to buy during the sale.
23. Moon Juice Magnesi-Om
Love The Nue Co. Magnesium Ease spray? Whether you're having trouble sleeping or staying regular, you might want to try this edible version of the supplement to enjoy in tea, smoothies and all your Sleepy Girl mocktails. The berry-flavored formula is packed with magnesium and L-theanine, which studies show to aid in relaxation and sleep. I add a teaspoon of this stuff to our tea whenever our brains won't shut off, and I can literally feel the tension leaving our bodies before falling fast asleep. See ya later, melatonin—this method is way more relaxing (and better tasting!).
24. Olaplex No. 5 Bond Maintenance Conditioner
This Olaplex conditioner is countless buyers' secret to achieving soft, shiny hair after every wash. Better yet, thanks to Patented Olaplex Bond Building technology, it doesn't just make your hair look and feel better, it actually helps repair damage and split ends. Plus, it works for all hair types, from curly to straight, thick to fine. Just be warned—you may never want to use another conditioner again. Just take it from this reviewer, who wrote, "I have tried countless conditioners. My hairdresser recommended this product and, wow! [It's the] best conditioner I have used. My hair is in the best condition it has been in years." In that case, I'll take two bottles, please!
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Why You Should Trust Us
PureWow's editors and writers have spent more than a decade shopping online, digging through sales and putting our home goods, beauty finds, wellness picks and more through the wringer—all to help you determine which are actually worth your hard-earned cash. From our PureWow100 series (where we rank items on a 100-point scale) to our painstakingly curated lists of fashion, beauty, cooking, home and family picks, you can trust that our recommendations have been thoroughly vetted for function, aesthetics and innovation. Whether you're looking for travel-size hair dryers you can take on-the-go or women’s walking shoes that won’t hurt your feet, we’ve got you covered.
