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120+ best Black Friday deals of 2023, picked by shopping experts: Save big on Apple, TVs, vacuums, and more

Black Friday is officially here and we handpicked the absolute best deals to shop right now from Amazon, Walmart, Target, Kohl's and more.

Black Friday deals 2023
Black Friday is officially there, and we've rounded up the best deals you can shop.

[Editor’s note: We’ve updated our coverage, so check out our latest article on the Best Black Friday deals here. The original story is below]

While the entire month has been replete with outstanding sales, today is officially the Black Friday 2023. That means it's the day to get the best deals of the year. Many retailers have rolled out markdowns galore, from Adidas to Wayfair and everyone in between (Target, Kohl's, Macy's, Lowe's, Walmart — you get the idea). Plus, we're seeing a ton of all-time low prices, many that even rival Prime Day, so you'll want to have your virtual cart ready to go.

These big sales events can be overwhelming, but that's what we're here for. As professional shoppers, we know how to find the very best Black Friday deals, and we've weeded through the good, the meh and the "don't even think about it" so you don't have to. A few must-haves we're seeing? A No. 1 bestselling Roomba robovac for 40% off (just $159), essential 2nd generation AirPods for a mere $80 and so much more. There's no telling how long these deals will last, so our advice? Snag 'em before you get into the Thanksgiving leftovers today.

Best Black Friday deals right now: Updated at 10:05 a.m.

  • Ninja Kitchen System with Auto IQ Boost and 7-Speed Blender

    $99$199
    Save $100
  • Amazon Fire TV 50" 4-Series 4K UHD smart TV

    $320$450
    Save $130
  • KitchenAid 5.5 Quart Bowl-Lift Stand Mixer

    $250$410
    Save $160
  • Michael Kors Jet Set Leather Zip Chain Crossbody

    $90$348
    Save $258
  • Cate & Chloe Bianca 18k White Gold-Plated Silver Hoop Earrings

    $15$135
    Save $120

Best Black Friday sales by major retailers

Have a holiday gift list a mile long? If you'd like to check items off as quickly as possible — while saving money — there are several retailers we consider one-stop-shops that are sure to have everything you're looking for, and at great prices. Amazon's the biggie (especially if you're a Prime member!), but Kohl's, Macy's, Target and Walmart are offering competitive deals themselves. And, while these major retailers can't be beat when it comes to cost and convenience, it's also great to support your local small businesses when you can!

Amazon: Everyone's favorite online retailer kicked off their extended Black Friday sale on November 17th, and, as always, their deals do not disappoint. From $80 AirPods to a No. 1 bestselling Roomba ($159, down from $275) to a bestselling pillow set (just $18 a pop), you'll find some of the best prices we've seen to date, along with mega markdowns on clothing, beauty, kitchen products and more.

Kohl's: Kohl's has certainly heard the call for great Black Friday deals, with hundreds of top sellers and fan favorites marked down up to 70% off. Deals include a $220 off a Dyson cordless vacuum or a Ninja air fryer oven for $100 off, among many, many others. You'll also score $15 Kohl's Cash for every $50 spent through 11/24, as well as an extra 15% off many items through 11/24 with code GOSHOP15 and free shipping for all with a $25+ purchase.

Macy's: It's not just about the parade this Black Friday week at Macy's! The retail giant is offering up tons of deals across categories. You can get a Samsonite 2-piece luggage set for $200, all the way down from $620, and save over $100 on a classic Le Creuset dutch oven, among other fabulous discounts.

Sam's Club: Score a Sam's Club membership for 60% off — just $20 a year.

Target: It's easy to spend money at Target even when there isn't a major sales event happening, so the fact that they currently have the best deals on the internet for everything from a Dyson vacuum to a Cuisinart toaster oven makes the prospect of shopping there all the more enticing. You can even score a 50-inch TV for just $180 (down from $280!) One thing's for certain — they really hit the bullseye this Black Friday!

Walmart: We love Walmart for its low prices all year long, but throw a Black Friday sale into the mix? Heck yes. We're seeing a KitchenAid stand mixer for the best price online, along with a Shark vacuum and stunning air fryer by the one and only Drew Barrymore priced even less than they are at Amazon. You can also get your hands on an all-in-one printer for nearly 50% off.

Best Black Friday TV deals

With the weather turning colder, a whole new lineup of Christmas movies on the horizon and winter sports season just around the corner, it's prime time to snatch up a brand-new TV to bring your living room together. There are tons of deals — from a record-low price on a cozy, 24-inch TV to savings of $3,000 on a 98-inch monstrosity.

This TV is almost 50% off, with a price tag of just $65. That's unbelievable on its own — hard to believe TVs would ever be this affordable! It's a great size for keeping in the kitchen or as a bedroom set, and the Alexa Voice Remote makes it easy to browse the built-in interface to find your favorite shows. 

$75 at Amazon

We talk a lot about 4K resolution, but what that really means is that you get more than 8 million pixels to recreate any image with stunning clarity and color. A backlit that covers the entire panel means you get crisp contrast between light and dark areas, too — all for less than $250. 

$248 at Walmart

With Amazon Alexa and the Fire TV interface built into the basic design of this TV, you can expect incredible performance and features on a budget. At nearly 40% off, this TV supports 4K resolution across 50 inches of screen. This is also on par with the lowest price we've ever sen for this model. 

$320 at Amazon

This Sony Bravia is an absolutely beautiful display that's compatible not only with the most cutting-edge display technologies, but also comes with exclusive features that enhance PlayStation 5 gaming. It's nearly 40% off right now for Black Friday.

$798 at Amazon

At $3,000 off, this is the biggest discount ever on this set. Sure, it's absolutely still a luxury splurge — but what a splurge it would be! 98-inches of 4K, HDR+ resolution that can turn your living room entertainment area into a personal theater. 

$6,998 at Amazon

Amazon: Snag a 24-inch Insignia TV for just $65 (down from $120) and the fan-favorite 50-inch Fire TV with Alexa built-in for $290 (down from $450).

Best Buy: Ready to take your viewing experience to the next level? OLED is the way to go, and you can save well over 60% on this gorgeous display from LG.

Samsung: It's hard to argue with the appeal of Samsung's The Frame, and you can save up to $1,000 off a 75-inch set.

Walmart: Walmart is rolling prices way back for Black Friday, with deals starting at just $78 for TVs.

Best Black Friday headphone and earbud deals

2023 has been a year of bangers, and you want to be able to listen to them properly, right? Whether you need new headphones to scratch your audiophile itch or you just want something that will finally stay in your ears at the gym, we've got you covered with fantastic deals at Amazon, Walmart, and more — including super-low prices on AirPods.

AirPods are easily the most popular earbud on the market. Never tried them out before? Now is the perfect time. Normally $129, these are down to just $80 for Black Friday. Find out why over 520,000 reviewers love these earbuds, with their 24 hours of battery life, amazing sound quality, and other worthwhile features. 

$99 at Amazon

If the AirPods don't appeal to you, the Pros might. These earbuds come with active noise cancellation, up to 30 hours of battery life, touch controls, and many more features, but the standout reason to try these? They're comfortable and perfect for all-day wear. Oh yeah, and they're at one of the lowest prices they've ever been. 

$199 at Amazon

Beats Solo3 syncs to just about any smartphone or laptop via Bluetooth, plus they offer up to 40 hours of battery life on a single charge. This means you don’t have to be tethered to your device, but still get a solid stream of music and podcasts for nearly two days. This is also pretty impressive, considering that most wireless headphones tap out after about 30 hours.

$100 at Amazon

More than 177,000 people have rated these five-stars, and it's easy to see why. Already discounted by a large margin for Black Friday, the price drop seven lower if you're an Amazon Prime member. Score these for nearly 50% off and find out why so many people swear by these buds. 

Save $22 with Prime
$21 at Amazon

A wild 60% off, these Hkerr buds have more than 50 hours of battery life on a single charge, along with a high water-resistance rating. Can you say "stocking stuffer?" 

Save $20 with coupon
$30 at Amazon

Reviewers rave about the "immersive stereo sound," and you'll get up to five hours of listening on a single charge. Wear 'em while you're working out, walking the dog or making calls. Oh, and as far as we can tell, this is one of their lowest prices yet!

Save $3 with Prime
$17 at Amazon

The Powerbeats produce the impeccable sound you'd expect, with crisp tones and pumping bass. At nine hours, the battery life is great and “Fast Fuel” technology gives you about an hour-and-a-half of juice on a five-minute charge. They come with a charging case, they're water-resistant and seamlessly sync to just about any iPhone, iPad or MacBook, thanks to Apple’s “magical” W1 chip built-in. But they work just as well with Android smartphones and tablets.

$150 at Target

Amazon: It's the place to go for audio that won't break the bank, with huge savings on AirPods and other brands.

Target: Target hit the bulls-eye on savings with out-of-this-world deals on JBL, Sony, Bose, and many other fan-favorite companies.

Walmart: Whether you're looking for a pair of budget-friendly earbuds or high-end cans, Walmart has you covered.

Best Black Friday deals on laptops and tablets

Computers are a year-round necessity, but the time to purchase a new laptop? Right now. Black Friday comes with some of the best discounts you're likely to see on laptops at any point throughout the year, like $249 off a new MacBook Air or nearly 80% off a workhorse like the Sgin 15.6-incher. You can even nab major savings on rarely-discounted items like gaming laptops.

The MacBook Air needs no introduction. With 8GB of RAM, a 256GB SSD, Retina display, and the loads of other features it brings to bear, this laptop has more than earned its reputation. This is also one of the lowest price it has ever been on sale for, so don't miss this chance to snatch up a slightly older — but still incredible — laptop!

"Great commuter laptop that's perfect for students," one fan said. "I bought the 2020 M1 MacBook this year to work on my assignments on the fly. This thing is great — its lightweight, small, and most importantly, has amazing battery life. To be more specific, I’ve gotten about 20 hours of light use on one charge alone."

$750 at Amazon

This ultra-thin, ultra-light laptop is ideal for someone who needs easy access to the web on the go. What it lacks in power it more than makes up for with convenience, but it still comes with 4GB of RAM and 64GB of onboard storage, as well as a one-year subscription to Office 365 — a $100 value on its own. While this isn't quite the lowest price on record, it's close to it. Where else will you find a laptop for $150? 

$177 at Amazon

The always-popular Sgin is a budget-focused brand that brings a lot of savings to the table, especially when you consider that this guy is nearly 80% off. That's a fantastic deal worth having another can of cranberry sauce over, especially when you consider that it also comes with 4GB of RAM and a 128GB SSD. It might be the best choice for gaming, but it's great for everyday use and low-level productivity. 

$210 at Walmart

This convertible laptop easily swaps between laptop mode and tablet mode. It also comes with 4GB of RAm and 128GB of onboard storage, making it a fantastic option for a day-to-day productivity and entertainment machine. While $310 isn't the lowest price we've ever seen it, it's still a darn good deal — and it's close to the cheapest it has ever been. 

$442 at Amazon

This powerhouse of a laptop is a video and image editor's dream. With an RTX 4060, 32GB of RAM, and a 1TB SSD, it can handle high-end tasks with ease. To put it in perspective, this is often heralded as a Macbook Pro competitor. It normally sells for $1,600, but you can pick one up for just $1,100 right now — the lowest price on record for this particular model. 

$1,600 at Amazon

Amazon: The mega retailer's got the 2020 Macbook Air for just $750, a discount of $249 off its normal sales price. Can you say wow?

Target: Target is actually an often-overlooked retailer for laptops, especially of the gaming variety. You can find discounts of several hundred from brands like MSI and Acer.

Walmart: It's rare that laptops go on sale for more than 30% or so, but Walmart takes the spotlight with a discount of over 75% on a fantastic choice: the Sgin laptop, just $260 (was $1,050).

Best Black Friday kitchen deals

Between the days getting colder and the holidays being upon us, it's peak "get-cozy-in-the-kitchen" season. It's also a fantastic time to score great markdowns on tools and appliances from some of the best culinary brands out there. For starters, there's a Keurig coffee maker that's down to its all-time lowest price, as well as the best deals you'll find on a Cuisinart air fryer toaster oven and a KitchenAid stand mixer. You'll also save big on cookware from Our Place, Made In, All-Clad, Staub, Le Creuset and more.

With this compact Keurig, you'll be able to enjoy a freshly brewed cup of joe, no filters or coffee grinders required — and it won't take up much counter space, either. We've yet to see this model dip below $50, and if you're someone who enjoys a hot bev (or two) on a daily basis, it'll pay for itself with all the time (and trips to Starbucks) it'll save you. We recommend snagging it while it's 50% off.

$80 at Amazon

Get your crunch on with this top-rated air fryer, which is currently on sale for the lowest price we've seen all year (it's 45% off). And since it's a Ninja, you know you're getting a well-built product.

$89 at Amazon

What's more iconic than a KitchenAid stand mixer? This one comes with 10 different speed settings, and three different attachments for whatever you’re mixing: a flat beater, a 6-wire whisk and a dough hook. Need to add something? The tilt-back head gives you easy access to the bowl; or, if you want to add items while it’s mixing, you can use the included pouring shield to avoid stray chocolate chips bouncing right back at you.

$250 at Target

With its 6-quart capacity, this gorgeous air fryer can hold enough food for five to seven people, yet its small footprint won't take up too much room in your kitchen. It features four functions: Air Fry, Roast, Reheat and Dehydrate, the latter of which is a cool feature that isn't always included with air fryers. Lowest price we've seen!

$69 at Walmart

The Ninja Kitchen System features several attachments to handle your blending needs, along with food processing, dough-kneading and more. It has a powerful 1500-watt blender to effortlessly work its way through whatever ingredients you throw at it — think ice, frozen fruit, raw veggies. The blending pitcher is a sizable 72 ounces, allowing you to whip up huge portions of smoothies, frozen drinks and soups at once. Need to chop ingredients or make some dough? Simply attach the food processor bowl — it can handle up to two pounds of dough.

$99 at Target

This combo air fryer/toaster oven from Cuisinart is big enough to air-fry foods up to three pounds, toast six slices of bread and bake a four-pound bird or a 12-inch pizza. Plus, it comes with a 60-minute automatic shutoff feature for added safety. It also boasts a nonstick easy-to-cle