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Bethenny Frankel uses this 'hydrating, plumping, brightening' Vitamin C serum every day — it's now just $20

The RHONY star’s favorite Bliss Bright Idea is 'amazing for hyperpigmentation' and is currently a sweet 30% off.

Bethenny Frankel is a definite beauty maven, having spent the last several years sharing all her go-to products with her social media following across TikTok, Instagram and more. One favorite the former Real Housewives of New York City star highlighted again and again? The Bliss Bright Idea Vitamin C + Tri-Peptide Facial Serum, an anti-aging, dark spot-reducing wonder that is now 30% off at Amazon — meaning you can pick up a bottle for just $20 to try it out yourself. Don't delay, though: this serum often sells out, so if you want to give it a shot, we suggest you shake a leg and hit "Add to Cart" ASAP.

This serum contains a high concentration of Vitamin C along with tri-peptides and green tea extract to help get skin to its youthful, glowy best.

$23 at Amazon
Explore More Buying Options
$25 at Walmart$28 at Ulta Beauty

Why is this a good deal?

When you consider how much quality skin care can cost these days — upwards of $85 for this Vitamin C serum from Sunday Riley, which actually contains a smaller concentration of the vitamin than Bliss Bright Idea at the same 1 oz. size — snapping up this inexpensive serum is an absolute no-brainer. Especially considering that it's only $20 now (down from $28), a savings of 30%.

Why do I need this?

Bethenny Frankel is a big fan of anything Bliss: "Bliss was the first spa chain that I can remember, and now they can reach everyone. I always remembered that Bliss products were amazing ... I love [the] entire Bliss Vitamin C skincare range," she told People. She loves it so much, in fact, that she couldn't resist waxing poetic about the benefits of the Bliss Bright Idea Vitamin C + Tri-Peptide Facial Serum in a specially dedicated video:

"I'm a Vitamin C girl," Bethenny shared in the video. "I don't drink my orange juice, but I put Vitamin C serum on every day." Her go-to everyday serum? Bliss Bright Idea, of course. "It's great for year-round daytime [wear] ... [Bright Idea is] hydrating, plumping, brightening. ... Not all Vitamin C is created equal!"

In yet another video, where Frankel rounded up her top Vitamin C products, she included Bliss Bright Idea as well, noting that the serum contains "20% Vitamin C, which is very good — you want good Vitamin C concentration." And that's what you get with Bliss Bright Idea! Thanks to its high concentration of Vitamin C, you're getting a serum that works hard to brighten your skin, reduce the look of dark spots and restore a tired 'dermis to a more glowy, balanced complexion.

Patented tri-peptides in the formula work to elevate and protect your natural collagen, a protein that is one of the main building blocks in skin that keeps it from sagging and gives it a more youthful look. Green tea extract is also in the mix to provide a skin-loving boost of antioxidants. It all combines together into one potent serum that helps skin's elasticity and creates a visibly firmer exterior.

Bethenny Frankel / Bottle of Bliss Bright Idea serum with splash of serum behind it
Here's a bright idea — infuse your beauty routine with some Vitamin C, Bethenny Frankel style! (Getty Images/Amazon)

What reviewers say

Over 4,000 Amazon shoppers have given Bliss Bright Idea Vitamin C + Tri-Peptide Facial Serum a five-star rating, with many highlighting the pleasant scent and texture of the serum as well as the positive effects on skin after use.


"This product feels wonderful going on, spreads easy and really evens and brightens my skin," one reviewer wrote, adding, "Other products go on nicely over top." Another user shared, "After a few weeks of using twice daily, I noticed the dark spots in my face have lightened."

One shopper raved, "By far the best [Vitamin C serum] I’ve ever used. Leaves my skin so hydrated and smooth whether I use it during the day or at night. If I wake up with plump moisturized skin I know the product is doing it’s job!"

It works well for older users, too: "This serum is an absolute delight to use on my combo mature skin," said one. "The serum is somewhat gel like in texture and has no obvious scent. It feels nice on my skin, and absorbs really well... Run the ingredient list through your favorite skincare ingredient decoder and see for yourself all the goodies packed into this lightweight, affordable serum. I love that I can get great skincare ingredients in a serum that doesn't break the bank."


Some reviewers advise any users to be sure to use a moisturizer alongside this serum, as it may cause some drying: "The only thing is that it's very drying to the skin if you don't use it with a moisturizer," wrote a helpful fan. "But trust me, it works... It's absolutely amazing for hyperpigmentation. I live in Guyana and the sun is terrible here, leaving me with sun damage, dark spots, acne, redness, dark under eyes, literally everything you can think of. [But] I tried this serum and after the first few days my skin said HELLO!!!!! My skin is glowing!!!! All my dark spots cleared up, I can look in the mirror and see the difference."

More than 4,000 Amazon shoppers are also megafans of the Bright Idea serum.

$23 at Amazon
Explore More Buying Options
$25 at Walmart$28 at Ulta Beauty

The reviews quoted above reflect the most recent versions at the time of publication.

If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $25 or more.)

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