Rodeo Drive Hosts the World’s Coolest Cars in the Heart of Beverly Hills

The Rodeo Drive Concours d'Elegance grew out of a simple car show that used to be held at Beverly Hills High. In 1992 then-Ferrari CEO Luca Di Montezemolo came along and asked Beverly Hills car collector extraordinaire Bruce Meyer if he could "do something special" for its introduction of the 348 Spyder. So Meyer made some calls, called in some favors and voila, the city of Beverly Hills shut down Rodeo Drive for the first time ever and the Concours on Rodeo—as it was known then—was born. For 28 years it has been the place to be on Father's Day in Southern California. It's free, there's plenty of parking, and you can see hundreds of cool cars of all descriptions. Click on to see this year's show.

The Nethercutt Collection's 1931 Bugatti Type 51 Coupe by Dubos was crowned Best in Show only weeks after winning the same award at the Benedict Castle Concours.

Early Broncos have shot up in price and popularity.

Every Fathers' Day rain or shine...

This 1961 15-Window Deluxe VW van was one of two shown at SEMA last year by Kenny Pfitzer Designs.

The T1 Type 2 was produced until 1967. Count all the windows!

Porsche 911 parked in front of Bulgari.

Hot rods were well represented at the show.

The styling of the 478-hp F40—as eye-popping a number in this 1990 model as 840 is in today's horsepower wars—places it squarely in the 1980s, or early '90s (which looked a lot like the '80s. See: Bon Jovi, circa 1992). But 33 years later, Ferrari's world beater holds up surprisingly well.

1965 Pontiac Bonneville.

Beverly Hills firemen pose with the builders of La Bestione, Andres Aranda at left and Gary Wales at right.

Lucid wants you to come up for Air.

Porsches parked on 2 Rodeo in front of the Porsche Design store.

Some 44,000 car lovers attended.