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2002 Range Rover: The first generation Range Rover launched in 1970, and spent the next 26 years in production, with minor upgrades along the way. The P38A Range Rover stepped into line in 1994, selling alongside the newly renamed Range Rover Classic for two years. It continued to use a version of the aluminum Rover V8 that Buick had first developed in 1961.
So when BMW came along and purchased Land Rover, the L322 Range Rover introduced in 2002 was a quantum shift. It was shown simultaneously on the cover of almost every car magazine sold in the United States, a major feat for an SUV. Funny thing for BMW was that it sold Land Rover to Ford by the time the L322 Range Rover was ever produced, because it set the stage for everything that Range Rover and Land Rover would do in the next decade. Today Land Rover is achieving success you never would’ve thought possible just ten years ago.