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Corolla Still King

It’s easy to forget that Toyota’s all-time sales champ is the humble Corolla.

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With all the pomp and circumstance accorded Toyota’s brisk-selling nameplates Camry and Prius, it’s easy to forget that the brand’s all-time sales champ is the humble Corolla. Since its introduction in 1966, more than 32 million Corollas have made their way into the world, besting Ford’s F-Series trucks (30 million since 1948) and Volkswagen’s venerable Golf (25 million since 1974).

Honda Civic
Honda Civic

The secret to Corolla’s success is a relatively simple cocktail of reliability and frugality, something that is set to continue for the 2012 model year as the four-door passenger car awaits a true redesign in 2013 to help stave off contenders such as Honda Civic and Mazda 3. With prices ranging from $15,900 to $18,600 (5-speed manual to automatic S model), all Corollas pack the same 1.8-liter, 132-hp four-cylinder engine that’s good for 26/34 mpg city/highway for the four-speed automatic and 28/35 mpg for the five-speed manual.