2014 Kia Optima Hybrid Receives Subtle Updates Midway Through Model Year

Did you know that the 2014 Kia Optima is offered as a hybrid model? Many consumers don't, despite Kia making steady improvements to the Optima Hybrid since it went on sale for the 2011 model year. The 2014 Optima Hybrid that debuted at the 2014 Chicago Auto Show continues the trend toward improvement.

Orth Hedrick, vice president of product planning, Kia Motors America, said: "(Optima Hybrid) is unique in its segment because it not only gives owners savings at the gas pump and a smaller carbon footprint, but it also delivers world-class design, robust performance and an upscale personality, making it a truly attractive and well-rounded hybrid offering."

Subtle styling modifications identify the freshened 2014 Optima Hybrid, with a new grille, new LED fog lights, new LED taillights, new "Hybrid" badges, and redesigned aluminum wheels distinguishing the latest version of the family-sized fuel saver. The front bumper is redesigned, too, helping to improve airflow and aerodynamics. The uplevel EX trim level gets standard LED positioning lights, which are available as an option for the base LX model.

Inside, the new 2014 Kia Optima Hybrid is equipped with the same upgrades that debuted in the standard Optima this year. They include upgraded interior materials, a new 4.3-inch LCD information screen in the gauge cluster, and a new high-resolution 8-inch infotainment touch-screen display (optional for LX). Vehicles equipped with the new infotainment system also benefit from Kia's UVO eServices smartphone integration technology.