Got a killer Dark Brandon meme? The Biden campaign may want to hire you

Rachel Barber, USA TODAY
·2 min read
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As President Joe Biden struggles to court young people's votes ahead of the November election, his re-election campaign posted a job opening for a "Content and Meme Pages Partner Manager" on Daybook.

The Biden for President campaign posted the listing Monday, advertising the full-time position based in Wilmington, Delaware.

"In this role, you will initiate and manage day-to-day operations in engaging the internet's top content and meme pages," according to the job description. "The ideal candidate for this role is passionate about bringing political content to voters where they already are on the internet."

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What would Biden's meme manager do?

The job posting lists three key responsibilities for the position:

  • Cultivate and manage relationships with top digital media companies, podcasters, and meme pages across a number of social media platforms.

  • Work independently with external partners to identify and land engagement opportunities and manage them from beginning to end.

  • Engage internal teams and cross-functional partners to foster innovative ideas.

More: Joe Biden is losing young voters over Israel. Can party progressives win them back?

How is Biden doing with young voters?

A USA TODAY/Suffolk University poll released in May revealed that among voters under 35, Biden, 81, has gained 1 percentage point since the beginning of 2024. Although he is less popular with young voters than he was in 2020, Biden holds a lead over Trump, 34%-25%.

However, Biden's support among young progressives is wavering over his handling of the conflict in Gaza and his response to student protests on college campuses across the country.

The Biden-Harris administration has also announced policy decisions that appear to appeal to younger voters in particular, including student loan forgiveness and the reclassification of marijuana. On May 19, Biden delivered a commencement address at Morehouse College speaking directly to members of Gen Z.

The campaign is active on TikTok, Instagram, and X, formerly Twitter, where it goes by "Biden HQ" and "Biden-Harris HQ."

Rachel Barber is a 2024 election fellow at USA TODAY, focusing on politics and education. Follow her on X, formerly Twitter, as @rachelbarber_

This article originally appeared on USA TODAY: Biden's meme manager? Campaign moves to court youth vote online