We're Blushing Over Kylie Cosmetics' Cream-To-Powder Launch

Blush is the perfect multi-purpose product to have in your beauty arsenal. It can be used on the cheeks, lips and eyelids to deposit a beautiful pop of color without the need for a full face. Kylie Jenner is a blush bae who's not afraid to pack on the product for the ultimate color payoff.

She's just announced that her makeup brand, Kylie Cosmetics, is releasing a new innovation: six cream-to-powder blushes. The shades range from pink to deep red, starting with "Breakfast in Bed," a bubblegum pink; "Meet Me There," a pink nude;"Play for Keeps," a terracotta color; "Make Him Blush," a pink mauve;"Hey Sugar" a bright coral and "Never Too Much," a deep wine shade.

The entrepreneur shared her happiness to reveal the new launch in an Instagram caption, writing, "I'm so excited and proud of our new innovative cream-to-powder formula. She gives the most beautiful and effortless color payoff, leaving the perfect blurred soft-matte finish."

The post also shows Jenner posing with what appears to be the "Hey Sugar" color, which shows up as a gorgeous, highly pigmented orange shade on her complexion. The reveal of the new blushes comes after the brand's recent launch of mascara and a Kylie Skin Lip Butter.

The new blush shades will be available to purchase on the brand's website starting April 24.

If you're into new makeup launches, check out our coverage of this TikTok viral armpit concealer deodorant.