Vince Camuto Taps Ava Phillippe as Global Brand Ambassador of Its Fragrance Division

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Ava Phillippe, often dubbed as the doppelganger of her mother, Reese Witherspoon,  is stepping into the beauty spotlight to make a name for herself. The actress and model is the new Global Brand Ambassador of Vince Camuto's fragrance portfolio, kicking off with the launch of the brand's new "Wonderbloom" perfume.

She says the partnership is "an organic extension of [her] self-expression and appreciation for beauty" and that "Wonderbloom" is a "lovely manifestation of individuality and femininity." The brand agrees, citing her "unapologetic" spirit as the epitome of what the fragrance aims to represent.

Vince Camuto, Ava Phillipe, Wonderbloom, Fragrance, Perfume
Vince Camuto, Ava Phillipe, Wonderbloom, Fragrance, Perfume

The gorgeous bottle features a large pink gradient flower-shaped cap that looks straight out of a botanical garden. The brand describes its design as the perfect combination of life and art, creating it to "mimic the larger-than-life florals you'd find in nature."

The perfume has a floral, fruity and woody scent with top notes of pear leaves, almond milk and fresh rhubarb. Middle notes contain glazed figs, white freesia and brushed sage. Lastly, it is rounded out with dry notes of sandalwood Australia, cistus labdanum and praline. The brand's perfumer, Clement Gavarry, explains that the fragrance was "inspired by what a modern bouquet means to [him]—opulent, grand and universal." When first sprayed, the perfume smells fresh, sweet and floral but quickly dries down on the skin to reveal a rich, creamy base.

The fragrance is available on the brand's website for $98 USD.

For more beauty news, check out our coverage of Dove's commitment to ban the use of AI images in place of real people in its advertisements.