This Is All the Best Makeup Money Can Buy on Amazon

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I’ll rely on Amazon for pretty much anything—workout clothes, dog food, home decor…if it’s got free two-day shipping, it’s already in my cart. Basically everything you could possibly need is on Amazon, but there was always one type of purchase I used to be hesitant about: makeup. As a beauty editor, I only shopped at traditional retailers like Sephora, Ulta, and drugstores. But you know what? I was majorly missing out. Amazon has some *incredible* beauty offerings—from award-winning mascaras to discounted hair tools.

You can literally scroll through virtual storefronts from affordable brands like e.l.f. and NYX, as well as celeb-loved products from Ilia and Saie. So, if it’s time for a regimen refresh, what better way to do so than with Prime shipping and year-round deals on your fave brands?

With that in mind, keep scrolling for our comprehensive list of the best makeup products on Amazon.

NYX PROFESSIONAL MAKEUP Fat Oil Lip

I’m obsessed with any product that keeps my lips looking and feeling hydrated all day long—and NYX’s lip oil does just that. The glossy formula comes in seven different shades, ranging from bright pinks to deep browns. It gives that high-shine finish, without all the stickiness.

Tower 28 Beauty BeachPlease Lip + Cheek Cream Blush

Looking to add a natural flush to your cheeks without compromising on ingredients? Let me introduce you to this multitasking (and vegan!) blush from Tower 28. Formulated with skin-loving ingredients like aloe and green tea extracts, it simultaneously nourishes your complexion while providing some buildable color. Plus, it even doubles as a lip tint. *Adds to cart immediately.*

e.l.f. Power Grip Primer

If I had to use one primer for the rest of my life, it would be this baby right here. The $10 formula holds my makeup firmly in place for all-day wear, without feeling *too* tacky. And with hyaluronic acid at the forefront of the ingredient list, my skin always stays v hydrated.

L’Oréal Paris Makeup True Match Lumi Glotion

I wholeheartedly believe that anything with the ability to achieve more than one step in my beauty routine is a win—and L’Oreal’s Lumi Glotion is *that* hero complexion product. Use it as a glowy base, luminous highlighter, bronzing mix-in, the list goes on. There’s truly no wrong way to use this does-it-all formula.Not to mention, it’s a must-have product from Kendall Jenner’s GRWM routine!

Saie Dew Blush

“Once I tried Saie’s line of liquid blushes, I’ve never looked back,” says associate shopping editor Meg Uy. “They’re so easy to blend and sit so beautifully and naturally on the face that it truly looks like it’s just part of my skin. A couple of dabs of the product goes a very long way—which is nice because I know I won’t run out of it quickly!” And the shade range is super expansive. With pigmented options like a baby pink or a bright coral, there’s def a hue for everyone!

Drunk Elephant D-Bronzi Drops

That’s right, TikTok’s fave bronzing drops are available on Amazon! For that sunkissed glow (without the sun damage) incorporate these into your complexion routine. I personally love mixing them with a tinted moisturizer to enhance my natural tan with a touch of luminosity. The skincare-makeup hybrid is also formulated with hyaluronic acid and peptides to keep your skin barrier protected while ya wear it!

Lip Sleeping Mask

“I love lathering this on right before bed and waking up with smooth, hydrated lips,” explains associate shopping editor Daisy Maldonado. “I found that it makes for a great lip balm to wear during the day as well—sometimes I just outline my lips with a liner and put this mask on top to keep my lips feeling supple all day.” Pro tip: The vanilla flavor is majorly underrated.

Anastasia Beverly Hills Clear Brow Gel

Need every little brow hair to stay in place? The solution: this clear gel. Apply the strong hold formula with the thick brush applicator to sculpt your eyebrows into the exact shape you desire. Voilà! Fluffy brows that will stay in place all day

Milani Make It Dewy Setting Spray

“I've loved this setting spray for a bajillion years—back before I was an editor with access to all the expensive setting sprays,” explains beauty editor Beth Gillette. “It helps get rid of any powdery or cakey finish on my skin, adding a light dewy finish without looking shiny or glittery at all.” For that highly coveted glowy finish, this setting spray will be the (affordable) finishing touch of your dreams.

The Lip Bar Vegan Liquid Matte Lipstick

This isn't one of those matte liquid lipsticks that makes your lips feel all dry and crackly. The formula is infused with hydrating ingredients, like jojoba oil and vitamin E, to nourish your lips throughout the day. Even better? The pigments are smudge-proof and transfer-proof, so they'll stay put for up to 12 hours.

Stila Stay All Day Waterproof Liquid Eye Liner

This cult-classic liquid eyeliner is perf for cat eye newbs and experts alike. The ultra-precise felt tip won't skip across your lash line, making it easy to create thin lines and thick flicks. And the jet-black pigments are fast-drying and waterproof so they won't smudge or smear either.

Ilia Color Block Lipstick in Tango

The search for the perfect red lipstick is finally over folks. This universally-flattering red shade (is has the perfect balance of cool and warm undertones) is super nourishing, richly-pigmented, long-wearing, and is made with vegan, cruelty-free, and clean ingredients too.

BareMinerals Original Loose Powder Foundation

The best powder foundation on Amazon? This iconic loose powder formula from BareMinerals. It comes in 30 shades, provides buildable coverage, and is suitable for even the most sensitive skin types since it's made with soothing minerals (like potassium, silica, and magnesium) and without potentially irritating ingredients like fragrance or dyes.

It Cosmetics Your Skin But Better CC+ Cream Illumination

This Amazon-favorite CC cream takes multitasking to the next level. The full-coverage formula camouflages redness and breakouts, brightens your skin tone with light-reflecting pigments, smooths the look of fines lines and large pores, and protects skin from sun damage with mineral-based SPF 50 too.

Maybelline New York Sky High Washable Mascara

This viral mascara truly lives up to the hype. Maybelline's Sky High defines, lengthens, and adds volume to lashes with bamboo extract and tiny fibers—plus the flexible brush makes it easy to coat all your lashes (even the tiny ones in the inner and outer corners) in just a few swipes.

Honest Beauty Tinted Lip Balm in Blood Orange

I keep this tinted lip balm in my bag at all times. It's perfect for when your lips need a quick hit of hydration (thank you, avocado oil and acai extract) and a hint of orange-red color. Apply one swipe for a transparent finish or really layer it on for a more noticeable pop of color.

Physicians Formula Murumuru Butter Bronzer

The 20,000+ 5-star ratings don't lie...this ultra-smooth bronzer from Physician's Formula is the GOAT. According to one Amazon reviewer, "It looks and feels lovely and leaves a natural bronzed finish on the skin with no orange discoloration. It's perfect for pale/fair skin tones—those with darker skin tones can use as a highlighter."

Beauty Bakerie Proof Is In The Pudding Eyeshadow Palette

Made with nine matte and shimmery shades, including toasty browns, sparkly coppers, and soft beiges, this neutral eyeshadow palette is a must for creating a variety of everyday eye looks. The pressed powder pigments are easy to blend and build and stay put on lids for hours with getting creasy or patchy.

PYT Beauty Cool Crew Nude Eyeshadow Palette

PYT Beauty is another pro-quality, sustainable beauty brand you can buy on Amazon. This 12-shade eyeshadow palette's packaging is made with 15 percent recycled plastic and is fully recyclable curbside too. Just head to pytbeauty.com and click the "How I'm Sustainable" tab for an exact breakdown of how to properly dispose of your empty product.

Juvia's Place The Warrior III Eyeshadow Palette

If you like to go big with your eye makeup, this is the perfect eyeshadow palette for you. It's filled with nine eye-popping shades, from hot pink to emerald green, in matte and shimmer finishes. Plus, the powder formulas are incredibly pigmented and can be used wet or dry depending on the amount of intensity you're going for with your look.

How to buy makeup on Amazon

Buy from credible sellers

Not all the makeup products sold on Amazon are coming from verified sellers, which means their quality could be compromised. Make it a point to buy from a company’s official "storefront" by clicking on the brand’s logo accompanied by the name of the product (when you go to check out you can also see that the product is sold by the actual brand and not a random third party). Also, make sure to choose products that are available on Prime—most of them can be returned for a full refund within 30 days if they're unused and/or unopened.

Read the reviews and ratings

Amazon is full of miscellaneous brands with not-so-great products labeled as "best sellers," so do yourself a favor and take a few extra minutes to check out the storefront and see what other shoppers have to say about a product before adding it to your cart. No five-star ratings or glowing reviews? Pass!

Why trust us

For this story, Cosmo’s shopping editors spent days searching through Amazon to find the best beauty products available. We sifted through tons of storefronts, reviews, and even incorporated our own testing to find the best of the best formulas out there. We made sure all these best-selling, editor-loved products are from legitimate sellers and will give ya the glam possible.<3

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