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Jennifer Lopez's go-to mascara is 'the most important part' of her makeup routine — and it's on sale
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Is there anything Jennifer Lopez can’t do? The multi-hyphenate is already an accomplished actress, singer and dancer, and in a video with Vogue about a year ago, she proves she could have another career as a makeup artist. J.Lo spilled all her beauty secrets, including the item she considers "the most important part" of her routine — the IT Cosmetics Superhero Mascara — which just so happens to be on sale at Amazon, along with a boatload of other It Cosmetics products (cue the viral Your Skin But Better CC+ Cream and this popular anti-aging moisturizer). Now, back to J.Lo's favorite mascara!
Per the brand, you're going to want to start at the base of the eyelashes and then wiggle and sweep up through the tips. Apply a few more coats if you want a more dramatic look!
Why is this a good deal? 💰
The .3-ounce size of the beloved mascara would normally set you back $28 a tube, but it’s currently 20% off, bringing it down to a much nicer $22 — aka the lowest price we’ve seen all season! We’re not sure how long this deal will last, so if you’re looking to give your lashes an A-list-approved upgrade, we suggest pouncing.
Why do I need this? 🤔
It’s easy to see why Jenny From The Block reaches for the It Cosmetics find. The inky black mascara is super-buildable thanks to the brand's exclusive Elastic Stretch Technology that boosts both volume and length. Its signature wand lifts, separates and curls during each application to give you the lashes of your dreams.
The formula is infused with collagen, biotin and peptides to condition your lashes as they turn heads.
What reviewers say 💬
In addition to J.Lo, an impressive 8,000+ shoppers have given the popular mascara their five-star seal of approval — with many saying it doesn't create the dreaded "raccoon eyes" look.
Pros 👍
Here's what a pro has to say about the mascara: "My eyelashes will never see another brand. Love it! I do professional makeup and hair and my clients always ask me what mascara I use or they will sometimes ask if these are my real lashes."
"It's the only mascara I will ever use," declared this happy five-star reviewer. "I'm very fair and have minimal thin, short lashes. This makes my lashes look so long people always ask if I have extensions."
"IT Cosmetics overall is the best, but their mascara is absolutely the best I have EVER used," shared one makeup guru. "It lengthens quickly and beautifully...I never want to have to use another product. Why bother when this one is so perfect?"
Cons 👎
You're going to want to keep a close eye on how much product you use. "You get a lot of mascara so you need to wipe off the brush or you’re gonna have clumps of ink in between your lashes," wrote one reviewer. "Once you move half of the mascara off the brush you can get a good stretch."
Another important thing that shoppers mention? The mascara is not waterproof. As one customer warns, "If you cry or your eyes water it will come off." Noted!
A mascara that adds length and volume and is loved by Jennifer Lopez? Sign us up!
The reviews quoted above reflect the most recent versions at the time of publication.
If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $25 or more.)
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