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Taylor Swift's favorite Pat McGrath lipstick is still on sale for Black Friday and you won't believe the price

The singer's iconic Eras Tour red is marked down almost 70%

One of Taylor Swift's go-to red lipsticks is MatteTrance from Pat McGrath.
One of Taylor Swift's go-to red lipsticks is MatteTrance from Pat McGrath.
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In the world of shopping, there are regular ol' get-a-great-price, post-Black Friday deals and then there are sexy, celebrity-inspired, need-to-have-this-thing-right-now SALES. And, while I can't stop looking at the phenomenal Ulta Black Friday 2023 beauty deals and Sephora Cyber Week, today, in this blessed weekend of post-Black Friday beauty sale hunting, I am most interested in this never-happens discount on Pat McGrath lipstick, which happens to be one of my own and also, ahem, Taylor Swift's, favorite brands.

This award-winning lip formula comes in an array of hues that will suit any skin tone (the Taylor Swift pick is Elson, a blue-red). It looks perfectly matte but feels creamy and smooth going on and has racked up thousands of rave, 5-star reviews like this one: "Gives so much coverage on so little product. The color is rich and pops instantly. Smooth application. Worth every penny." I have never seen it go on sale before but you can score it now for almost 70% off!

$12 at Pat McGrath
Travis Kelce and Taylor Swift attend CATCH Steak on October 14, 2023 in New York City. (Photo by Johnny Nunez/WireImage)
Taylor Swift's blue-red lipstick was spotted out with Travis Kelce on a recent date in New York. (Photo by Johnny Nunez/WireImage)

If you don't know, one of the biggest trends to come out of Taylor Swift's 2023 Eras Tour (and the mega-successful Eras Tour movie that followed and maybe even the Taylor Swift-Travis Kelce relationship?) was the singer's perfect-red, always-on lip color. She wore it all throughout not only her tour but also to Kansas City Chiefs games (it matched her jersey!) and, most recently, on dates with Travis where Swift seemed to smudge her signature lipstick all over the famous footballer's face. In fact, people are so interested in the singer's lip shade that the hashtag #taylorswiftlipstick currently has more than 1.5 million TikTok views. And, while Pat McGrath's official 'Taylor Made' Lip Kit has already sold out (so has McGrath's LiquiLUST, another alleged Eras Tour pick), there's currently a major sale on the brand's most iconic MatteTrance lipstick, which you can take home now for just $12. The unofficial Swift shade is a deep blue-red called "Elson" though honestly there are loads of good colors included in this deal if you want to stock up on more than just one.

The iconic Taylor Swift shade is Elson, a blue-red, but there are loads of other good color choices, too.

$12 at Pat McGrath

Worried you can't pull off this iconic hue? Fear not. Red lipstick can be worn no matter what your skin tone — or your birth year. According to celebrity makeup artist Jamie Greenberg (her client list includes Kaley Cuoco, Rashida Jones, Kristen Stewart, Tracee Ellis Ross and Judith Light): "Adding a pop of color to your makeup routine is actually a great way to brighten your features. And when it comes to lipstick, red can definitely be worn at any age."

The reviews quoted above reflect the most recent versions at the time of publication.

Your Black Friday Shopping Guide: See all of Yahoo’s Black Friday coverage, here. Follow Engadget for Black Friday tech deals. Learn about Black Friday trends on In The Know. Hear from Autoblog’s experts on the best Black Friday deals for your car, garage, and home, and find Black Friday sales to shop on AOL, handpicked just for you.

How we find and select deals: Our deal-hunting team of award-winning writers and editors are seasoned experts in their fields (tech, style, home, beauty), many with 20+ years of experience. This team works diligently to bring you the best sales, deals and price drops. Our unbiased experts maintain strict editorial integrity: We only feature items that we believe will save you money. Here’s more on how we select deals for our Black Friday and Cyber Monday coverage.