There are very few beauty items in this world that can't be found at Sephora. If it has made an appearance in one of the 2.3 million YouTube beauty tutorials online or in the makeup bag of a random stranger on the subway, then nine times out of 10, Sephora's got it.
Update: Alexandria Ocasio-Cortez's signature red lipstick — Stila Stay All Day Liquid Lipstick in Besos — is already sold out at Sephora, according to a representative for Stila who says her tweet led to a 20% increase in sales this week. All eyes are on Alexandria Ocasio-Cortez right now, who made history yesterday when she defeated veteran Congressman Joseph Crowley, who held the New York Congressional seat for almost two decades. At just 28, the Democratic socialist will become the youngest woman ever elected to Congress if she goes on to win the general.
The mega beauty retailer is hosting its own convention in Los Angeles in October featuring influencers and 50-plus beauty brands.
In the early hours of the morning, Dominique rose to prepare for her 8 a.m. shift at Sephora. Then came her uniform: a stark black shift dress with a red stripe down each sleeve. Before YouTubers like Gigi Gorgeous and Nikita Dragun, many trans people sought out beauty retailers like M.A.C. and Sephora as a place to discover makeup and application tips — a very necessary part of their gender presentation.
As much as there is to love about the rare beauty sale, few things are more annoying than adding a product you’ve been dying to get into the shopping cart, and seeing that it’s on the brand exclusion list. That’s why Sephora’s Spring Bonus sale this year really is a bonus—you save 10 to 15 percent off basically every item in the store (The one exclusion? The Ordinary).You May Also Like: The Best Products You Can Buy at Sephora for Under ...
Sephora just launched its Sun Safety Kit as part of its Sephora Favorites line and it includes products meant to protect and care for skin in the sun.
Sephora just launched its Barbie makeup collection, but the collection will unfortunately only be available in Europe, so U.S. residents will have to wait to get their hands on it.
Not everyone knows about these hidden gems within each store—ranging from free samples to full on makeovers. Here's how to get the most out of your Sephora experience.
Bad news for those who love and adore Sephora’s return policy: It's officially possible to get banned from making returns in-store. While Sephora is notorious for its lenient return policy, plenty of people have taken advantage of its generous rules, which is why you might start to hit some roadblocks next time you try to complete a return. According to The Wall Street Journal, retailers are now using a service called The Retail Equation (TRE), which tracks customer returns and allows ...
It's easy to watch beauty tutorials, not so easy to repeat what they showed you. New research says people tend not to learn complex skills by watching alone. The key to getting better is — unsurprisingly — practice.
In our long-running series, "How I'm Making It," we talk to people making a living in the fashion and beauty industries about how they broke in and found success. It's the ultimate 2018 American Dream success story: A New York City kid, raised by Albanian immigrant parents in the Bronx, becomes an ...
When you first started using face wash, there were probably one of three formulas in your nightly rotation: Neutrogena's Deep Clean, St. Ives' Apricot Scrub, or — if you were ambitious enough to venture outside the drugstore — Philosophy's Purity. In fact, the product is still so popular (it has more than 10,000 reviews on Sephora alone!), there have been several extensions to the Purity line to keep up with demand. Now, Philosophy is launching another — and it's one we've been waiting for.
Everyone knows you should book a flight on a Tuesday, break up with someone on a Friday, and go to the DMV literally any day but Saturday. And we've got one more thing to add to your calendar: Always buy your makeup on a Thursday.
Here's everything beauty brands are doing to convince you to buy concealers and foundations online — without swatching in a store first.
Some of you might gasp when I say this, but I used to skip eye cream. With no apparent eye wrinkles yet (the blessing of early-20s skin), I didn't feel the need for an extra skincare step when I was already using a night cream and serum all over.
Sure, you shop there all the time (heck, you might as well live there), but how much do you really know about the beauty megastore you call your home away from home? We interviewed a handful of Sephora staffers (who alo prefer to keep their last names anonymous) to find out what it's like to work "the stage" - as we learned the main floor is called.
Stocking up on beauty essentials at Sephora can feel a lot like winning the lottery. In a short video posted to Facebook by KevOnStage, the comedian said what every makeup enthusiast already knows: $50 isn't always enough to fill your beauty fix. In the clip, KevOnStage argued against a tweet suggesting that a $50 splurge at Sephora or MAC is the perfect gift — and, judging by the 2 million views and 35,000 shares, it appears as though people agree.
Safiya Nygaard put her makeup look in the hands of total strangers — and the results were kind of wild but kind of fun.