What’s the Most Popular Costco Product? Here’s a State-by-State Breakdown

This is what Costco shoppers are buying most.

When it comes to shopping at Costco, everyone does it differently. Some visit the food court or make a beeline for one of the chain’s piping hot rotisserie chickens, while others prefer to dedicate their Costco trips to stocking up on paper goods and other home essentials. No matter what gets you through the doors at your local Costco, every customer likely has their favorite item—the one that they simply can’t ignore on each shopping trip.

Thanks to new data from CouponBirds.com, a coupon aggregation site, we now know what the most popular Costco item is in each state. While there are a handful of states without a designated favorite, the Coupon Birds folks poured over a combination of social media data and Google intel to determine which Costco product shoppers in each state purchase the most. More specifically, the team constructed a list of the 30 most-discussed Costco products across various social media platforms—including Facebook, Reddit, Twitter, and Instagram—and ranked said items. They then used the location of the comments and Google Trends data to determine the most popular item by state. 

Unsurprisingly, several patterns emerged. Keep reading for a deeper dive into the most popular Costco products across the country, including that state-by-state breakdown.

Related: Here Are the Best and Worst Costco Stores, According to Shoppers

Convenience Wins

When it comes to the most popular item, it’s not surprising that convenience is key. In fact, the product that reigned supreme is the Goodles Cheddy Mac White Cheddar Shells, which dominated the online discussions in an impressive four states—Georgia, Mississippi, New York, and Ohio—the most out of any single item. Shoppers love the fact that this mac and cheese has more protein than most boxed varieties, thus making it a bit healthier, and also praised it for its ease, cheesiness, and affordability.

Another convenient item that followed closely behind is the Trident Fish Sticks, which are the most popular Costco purchase in Massachusetts, Virginia, and Washington. Sold frozen, these fish sticks are panko breaded and ready-to-eat in as little as three minutes.

Kirkland Signature Is King

As far as in-store labels go, Costco’s Kirkland Signature brand is one of the best there is. We’ve chosen our favorite Kirkland Signature items, and it’s no surprise that shoppers across the country have their own top Kirkland picks as well. In fact, nearly two thirds (19 out of 30) of Costco’s most popular products come from the Kirkland Signature line. This includes Kirkland Signature Organic No-Salt Seasoning, Kirkland Signature Three Berry Blend, and Kirkland Signature Italian-Style Beef Meatballs.

Cheers!

Not every grocery store chain sells alcohol, but Costco does, and at reasonable prices to boot. The clear favorites in the alcohol category are the Kirkland Signature Prosecco and the Kirkland Signature French Vodka. The prosecco was the most popular Costco item in three states—Arizona, California, and Illinois—while the vodka (which is rumored to be a dupe of Grey Goose) took top honors in Delaware and Michigan.

Related: 11 Surprising Things You Can Get at Costco

Everyone Needs Necessities

When you think of Costco you may think mainly of all the food and drinks you can buy, but the chain also stocks a variety of everyday items (including many affiliated with its own Kirkland Signature label) that shoppers can’t live without. This includes Kirkland Signature Premium Paper Towels, a favorite in Alabama and Alaska, and Kirkland Signature Diapers, the most purchased item in Utah.

The Most Popular Costco Item in Every State

Now that we’ve taken you through some of the key data points, here’s the breakdown of the most popular Costco item in each state:

Alabama: Kirkland Signature Premium Paper Towels
Alaska: Kirkland Signature Premium Paper Towels
Arizona: Kirkland Signature Prosecco
Arkansas: N/A
California: Kirkland Signature Prosecco
Colorado: Kirkland Signature Maple Syrup
Connecticut: Woozoo Globe Fan
Delaware: Kirkland Signature French Vodka
Florida: Kirkland Signature Three Berry Blend
Georgia: Goodles Cheddy Mac White Cheddar Shells
Hawaii: Woozoo Globe Fan
Idaho: Kirkland Signature Italian-Style Beef Meatballs
Illinois: Kirkland Signature Prosecco
Indiana: Kirkland Signature Stretch Tite Plastic Food Wrap
Iowa: Sanders Small Batch Wonders Sea Salt Caramel
Kansas: N/A
Kentucky: Reese's Dipped Animal Crackers
Louisiana: N/A
Maine: Kirkland Signature Premium Bath Tissue
Maryland: Kirkland Signature Three Berry Blend
Massachusetts: Trident Fish Sticks
Michigan: Kirkland Signature French Vodka
Minnesota: Sutton Place Cooling Throw
Mississippi: Goodles Cheddy Mac White Cheddar Shells
Missouri: General Mills Morning Summit Cereal
Montana: Reese’s Dipped Animal Crackers
Nebraska: Reese's Dipped Animal Crackers
Nevada: Kirkland Signature Organic No-Salt Seasoning
New Hampshire: Costco Fresh Berries
New Jersey: Kirkland Signature Stretch Tite Plastic Food Wrap
New Mexico: Kirkland Signature Leggings
New York: Goodles Cheddy Mac White Cheddar Shells
North Carolina: N/A
North Dakota: Food Court Hotdog/Soda Combo
Ohio: Goodles Cheddy Mac White Cheddar Shells
Oklahoma: N/A
Oregon: Bibigo Cooked Sticky Rice
Pennsylvania: General Mills Morning Summit Cereal
Rhode Island: N/A
South Carolina: Kirkland Signature Maple Syrup
South Dakota: Kirkland Signature Italian-Style Beef Meatballs
Tennessee: La Terra Fina Spinach Artichoke & Parmesan Dip & Spread
Texas: General Mills Morning Summit Cereal
Utah: Kirkland Signature Diapers
Vermont: Costco Fresh Berries
Virginia: Trident Fish Sticks
Washington: Trident Fish Sticks
West Virginia: N/A
Wisconsin: Sutton Place Cooling Throw
Wyoming: N/A

Related: 13 Costco Membership Benefits You May Not Know About

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