Levi’s Plans Showroom at Dallas Market Center’s Expanded Western Marketplace
Levi’s has locked in a new space on the Dallas Market Center’s five million square foot campus.
The heritage denim brand has signed a long-term showroom lease at the global business-to-business trade center. It will be located on the 10th floor in the Dallas Market Center’s expanded Western marketplace.
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“We have had great success at the Dallas Market Center in recent years and are excited about expanding our overall Levi’s Brand presence and focus growth market segments,” said Mike Mecham, Levi Strauss & Co. sales events and operations lead.
The Western showroom expansion will debut in January and will feature a wide array of prominent Western brands in the newly reimagined space.
“The continued growth of our Western business is remarkable,” said Cindy Morris, president and CEO of Dallas Market Center. “Having Levi’s new showroom as part of the Western expansion shows their commitment to Dallas Market Center’s position as the leading marketplace for Western and English brands, and we are excited to be a part of their continued success story.”
Dallas Market Center is a wholesale marketplace in North America connecting retailers with manufacturers in gifts, home décor, gourmet, and housewares, holiday/floral, gifts, lighting, and apparel and accessories. It is described as the “nation’s most comprehensive apparel and accessories markets featuring the latest styles from East Coast and West Coast designers.”
Driftwood Denim, Silver Jeans, AG and Mavi are among the denim brands with Dallas Market Center showrooms.
In December, it will launch Neashoring America, a trade show that will connect brands and their representatives with vetted factories and supply chain service providers from Mexico and Latin America.
