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The 21-year-old reality star announced last week that Kylie Cosmetics is branching out into skin care with the launch of Kylie Skin on May 22. Jenner told fans that her new products are “the best of the best,” touting them as “cruelty-free, vegan, gluten-free, paraben- and sulfate-free and suitable for all skin types.”
But shoppers say they’re underwhelmed by the product details emerging ahead of next week’s Kylie Skin launch. One product in particular, a walnut face scrub priced at $22, is drumming up criticism from beauty experts who say it’s too abrasive and can damage skin. Instead, skin care pros like La Beautyologist advise using chemical exfoliants like a retinol.
Many have taken to social media to slam the scrub, comparing it to St. Ives Apricot Fresh Skin Scrub, which contains crushed walnut shells. The drugstore beauty basic has been targeted by a class-action lawsuit claiming it tears the skin and even accelerates the aging process.
“You know walnut is too harsh on the skin and causes more breakouts to appear,” read one comment on the Kylie Skin Instagram account. “This is a glorified St. Ives product.”
The scrub isn’t the only product generating backlash. Some are balking at Jenner’s pricing and calling her face wipes environmentally irresponsible.
While the products have skin care fanatics up in arms, some Jenner supporters are dismissing the criticism.
“This scrub looks like it’s more gentle than the St. Ives,” one suggested. “No one should be judging from just the name.”
“I love how everyone all of the sudden thinks they’re an esthetician or dermatologist now,” joked a commenter.
“Walnut SHELLS are what’s the problem,” argued another fan, who was promptly shut down by other commenters. “Can you guys do research before coming at her. And plus the walnuts are grounded to a powder so it’s obviously not going to be abrasive on the skin. Walnut is actually really good for your skin.”
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