The 21-year-old reality star announced last week that Kylie Cosmetics is branching out into skin care with the launch of Kylie Skin on May 22. Jenner told fans that her new products are “the best of the best,” touting them as “cruelty-free, vegan, gluten-free, paraben- and sulfate-free and suitable for all skin types.”
But shoppers say they’re underwhelmed by the product details emerging ahead of next week’s Kylie Skin launch. One product in particular, a walnut face scrub priced at $22, is drumming up criticism from beauty experts who say it’s too abrasive and can damage skin. Instead, skin care pros like La Beautyologist advise using chemical exfoliants like a retinol.
Many have taken to social media to slam the scrub, comparing it to St. Ives Apricot Fresh Skin Scrub, which contains crushed walnut shells. The drugstore beauty basic has been targeted by a class-action lawsuit claiming it tears the skin and even accelerates the aging process.
“You know walnut is too harsh on the skin and causes more breakouts to appear,” read one comment on the Kylie Skin Instagram account. “This is a glorified St. Ives product.”
Imagine trying to market walnut scrub as gentle, first off.— Which Hazel (@HeyAprill) May 14, 2019
2nd, lol 2-3 times a week?! 🥴 https://t.co/fTwSg6pMS6
If you really believe that Kylie Jenner’s skin looks the way it does from using her new skincare line, then you deserve the consequences of a walnut face scrub— Glitter Titties (@kelli_michelle7) May 13, 2019
Kylie Jenner pretending to use St Ives is just like when Marie Antoinette went to her make-believe peasant hamlet to dress up as a milkmaid— Christin Bailey (@hexprax) May 15, 2019
Walnut Face Scrub!!!!!!!!!! In 2019!!!— Amy Wood (@amy_wood) May 14, 2019
A WALNUT FACE SCRUB?! Why is Kylie trying to destroy our skin omfg pic.twitter.com/5QRjVBH5YG— Katie ☀️ (@WizzKhaleesi) May 12, 2019
Kinda shocked Kylie’s scrub is a walnut scrub. That sounds so 2013 right? Lmao I don’t mean it in a bad way but aren’t those types of scrubs too abrasive for the skin? Don’t they cause like tiny scratches? I feel like I don’t see them anymore pic.twitter.com/OWj6z14ZAH— Kathleen Lights (@KathleenLights1) May 15, 2019
Well this is horrifying. A foaming face wash and a walnut scrub?! Tragic to think that millions of girls will buy this trash and destroy their skin barriers. pic.twitter.com/2vBnKpKMLs— All Dolled Up (@AllDolledUp_SA) May 14, 2019
The scrub isn’t the only product generating backlash. Some are balking at Jenner’s pricing and calling her face wipes environmentally irresponsible.
Imagine being an influential billionaire with a platform and the cash to invoke change, bring about innovation and help to save the planet. And you bring out face wipes.— Vix Meldrew (@VixMeldrew) May 15, 2019
That are a tenner. https://t.co/450KBfjGR6
In what world does anyone think selling single-use plastic face wipes for £10 is okay in 2019????????— 𝐇𝐎𝐋𝐋𝐘 (@Holsxox_) May 15, 2019
Oh and of course she’s doing face wipes as well which are foul.— Red Sky At Night (@redskyatnight) May 15, 2019
[me, a 21 year old billionaire with a suspiciously stiff face] i achieved my flawless skin w $10 face-wipes— Eliza - 25th anniversary edition (@FancyEliza) May 15, 2019
While the products have skin care fanatics up in arms, some Jenner supporters are dismissing the criticism.
“This scrub looks like it’s more gentle than the St. Ives,” one suggested. “No one should be judging from just the name.”
“I love how everyone all of the sudden thinks they’re an esthetician or dermatologist now,” joked a commenter.
“Walnut SHELLS are what’s the problem,” argued another fan, who was promptly shut down by other commenters. “Can you guys do research before coming at her. And plus the walnuts are grounded to a powder so it’s obviously not going to be abrasive on the skin. Walnut is actually really good for your skin.”
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