These Content Creators Are in a Class of Their Own
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Some of the biggest names in interior design right now don’t necessarily have a design degree—only a tripod, Facebook Marketplace account, and a slew of very loyal followers. But don’t think they’re not experts in their own right. These lifestyle content creators have become the de facto voice of home design for their realistic style tips, DIY wizardry, and renter-friendly renovation hacks. And thanks to TikTok and Instagram, they’re reaching new audiences and inspiring all of us, from homeowners to renters, homebodies to wanderers, and everyone in between. Welcome to House Beautiful's 2024 Creator Class.
These six creators are redefining the fluidity with which dynamic lifestyle and design content can be created and consumed, and, quite frankly, changing the conversation around trends and what living beautifully looks like today. Scroll below to meet the Class.
KELLIE BROWN
@deeplymadlymodern
Kellie Brown is and always will be a fashion girly. She just happens to like design and is pretty damn good at it, too. With a taste leaning toward “eclectic, comfortable, and personal,” Brown is all about forgetting the trends and embracing personal style.
ALEXANDRA GATER
@alexandragater
“For many, including myself, renting is a long-term reality, and I wanted to speak to that group of people to show them that having a beautiful space is absolutely possible,” Alexandra Gater says. She turned what was once a casual hobby into a blooming interior design business that specializes in rental-friendly makeovers and accessible home design.
BRIGETTE MULLER
@hummusbirrd
Brigette Muller transformed her Brooklyn railroad rental (yes, rental) into a Parisian-looking chateau that viewers dream of living in. The studio is romantic yet rustic and so easy to replicate with her style tips and DIY ideas.
ARVIN OLANO
@arvinolano
Four years ago, Arvin Olano was a new homeowner befuddled by decorating his space. Now, he’s a home influencer with thousands of followers and tons of thrifting hacks, including the best places to find statement pieces. Hint: It’s not the homes of the living.
BILAL REHMAN
@bilalrehman
Bilal Rehman's design studio is climbing to a multimillion dollar value and his follower count is booming, but true success, he says, is changing the reputation of interior design. “I’m so happy to have played a part in breaking down the narrative that all designers are elitist and snobbish.”
SHELBY VANHOY
@prettyinthepines
Shelby Vanhoy was a home influencer long before the term existed. She launched her blog, Pretty in the Pines, in 2014, and readers instantly fell in love with her affordable design ideas and small DIY projects. Two apartments and a house later, Vanhoy is now a homeowner and embracing the challenge of decorating her first home.
Kellie Brown
Alexandra Gater
Brigette Muller
Arvin Olano
Bilal Rehman
Shelby Vanhoy
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