Camila Mendes Finds Love and Lace in Sheer Coach Maxidress With Tabby Bag for ‘Find Your Courage’ Campaign
Coach has recently unveiled the final chapter of its spring 2024 campaign, “Find Your Courage,” starring Camila Mendes alongside a virtual universe of real-life celebrity ambassadors.
The last installment of the campaign, which integrates fashion with the narrative of self-expression through an AI lens, features Mendes meandering through an immersive virtual world of daisies, where she meets up with imma, the virtual human, model and digital creator on her journey of finding courage.
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Mendes appears in the brand’s digital daisy realm in Coach’s Ruffle Lace Dress in yellow. The piece is characterized by cascading ruffles, embroidered details and a heart motif on a lace maxidress, complemented by a removable black slip for contrast and a sporty scoop neckline.
The quilted Tabby shoulder bag, carried by Mendes in the video for the campaign, is inspired by a Coach design from the 1970s and has been updated with floral motifs for the spring 2024 collection. It is a black bag decorated with white daisies, merging quilted plush and ultra-soft napa leather. The bag is completed with the brand’s signature hardware, complementing the campaign’s floral theme.
“Love every version of yourself and continue to grow,” Mendes advises, looking at her reflection in a mirror towards the spot’s conclusion.
Mendes also showcases a quilted floral-print bag with more vintage inspiration in the Coach campaign.
The project has featured contributions from celebrity ambassadors such as Lil Nas X, Yougji Lee, Kōki and Wu Jinyan. It showcases items from the spring 2024 collection, conceptualized by creative director Stuart Vevers. The collection highlights new quilted versions of its Tabby shoulder bag, alongside tailored apparel silhouettes and ready-to-wear essentials crafted in heritage leather and denim. The range also includes sheer slipdresses and an assortment of playful charms.
The brand’s spring 2024 collection, which includes all items from the Find Your Courage campaign, is available for purchase on the coach.com website and at select Coach stores.
Coach Tabby 26 Shoulder Bag With Quilting And Floral Print
$595
Coach Tabby 26 Shoulder Bag With Quilting
$550
Coach Ruffle Lace Dress
$795
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