The pastel, bubblegum, or even iridescent hue (you know millennials can’t make up their minds) is loved so much that many brands have taken a cue from Glossier’s millennial pink aesthetic and made its packaging reflective of the trendy color.
In April, Unilever and Suave unveiled a campaign and social experiment launching a phony product called Evaus (simply Suave spelled backward), which examined whether millennials purchased products based on a prestige price tag or if the packaging (in this case, millennial pink) reinforced that “it’s what’s inside the bottle that really counts.”
Long story short, everyone who tested out the products was automatically sold, supporting the brand’s initial research “that not only are millennials attracted to the actual color, but they are also drawn to simple, clean packaging.” But were shocked once they found out it was really Suave all along. According to findings from a 2016 Suave Women’s Survey, “7 in 10 women feel that premium or higher-priced brands and products are more trustworthy than value or lower-priced brands and products.” Meanwhile, “92 percent of millennial women agree that they would buy a lower-priced hair care product as long as quality was not sacrificed.”
The proof is in the pudding, and millennials love pretty-in-pink products. Keep reading to see 20 products that will have you falling head over heels — no matter what age you are — for millennial pink. Besides, it’s just the cool thing to do.
Milk Makeup Lip Vinyl in Poppin’ ($24). This glossy pigmented color wears amazingly well on a variety of skin tones and lasts for hours.
Zoya Nail Polish in Jordan ($10). It’s a great shade to try if you want to add a little more pop to your nail look.
Stellar Cosmic Blush in Beam ($25). Everybody will be yelling “sweet cheeks” after you swoosh on a few strokes of this powdered blush.
Milk Makeup Liquid Strobe in Aura ($24). Get your unicorn feels on with this stunning highlighter that can be applied to lips, cheeks, and eyelids.
Smith & Cult Pillow Pie Nail Polish ($18). This pink is so soft it can be worn as a neutral that will pair lovely with any outfit.
Essie Nail Polish in Excuse Me, Sir ($9). The formula of this lacquer will outlast many others, keeping your nails chip-free and gorgeous.
Glossier Cloud Paint in Puff ($18). If you want an alluring lit-from-within soft, rosy glow, start here.
Smith & Cult The Shining Lip Lacquer in Flesh Riot ($22). Just in case you desire a hint of pink, a touch of shimmer, and lots of shine, this should be your go-to.
Jurlique Rosewater Balancing Mist Intense ($65). For skin that needs an instant pick-me-up, spritzing on this hydrating mist will do the trick.
JJ Young Pore Bubble Mask ($17). Your pores need to breathe, and this micro oxygen and charcoal mixed bubble mask will help make room by ridding your skin of unwanted impurities and built-up sebum.
Amarte Wonder Cream ($120). Give your skin a touch of luxury with this truly wonderful cream. Essential ingredients such as vitamin E and mushroom extract work to speed up cell turnover and keep your skin intact.
Pearl Bath Bombs Strawberries and Champagne Ring Bath Bomb ($15). Make a big splash and create a relaxing moment for yourself by adding this smell-good to your bath.
Farmhouse Fresh Organics Big Bare Whipped Shea Butter Body Polish ($42) Scrub away dead skin cells and keep your body silky smooth with this stunning exfoliating treatment.
Jimmy Choo L’Eau de Toilette ($55) Look good and smell better with Jimmy Choo’s fresh fragrance. Key notes include bergamot, peony flower, and cedarwood.
Lafco Duchess Peony Powder Room Candle ($60). Uplift your mood with this floral delight that’s made with essential oils and has a 90-hour burn time.
R+Co Bel Air Smoothing Conditioner ($25). Ideal for frizz-prone hair types, this conditioner will keep locks smooth and sleek.
IGK Laid‑Back Defrizz and Anti‑Static Spray ($29). With humidity-filled days ahead, you will absolutely need this de-frizzing must-have.
Kevin Murphy Plumping Rinse Densifying Conditioner (check kevinmurphy.com.au for salon retailers). Pump up the volume on limp hair when you take a little extra time after your shampoo to massage in this plumping conditioner.
Klorane Soothing & Anti-Irritant Gel Conditioner With Peony (available in June; check kloraneusa.com for pricing). Get ready to revitalize your dry, itchy scalp with this healthy conditioning agent.
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