The Best Jute Rugs to Buy for That Organic Modern Look

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When it comes to durable flooring, there's hardly a more luxurious find than a soft jute carpet rug. If the words "soft" and "jute" caught you a bit by surprise because you're used to the often rough texture of the natural material, hear us out: soft jute does exist! In fact, it is no longer an option we'd consider only for the great outdoors. In some cases, we even use them in a primary bedroom. Sarah Smith, manager of design shop sales & engagement training at Serena & Lily, says jute is the softest of the natural plant fibers, so not only are they comfortable, they're also easy to style. "One of our favorite things about jute rugs is how they are a fabulous anchor for layering rugs," Smith says. "We love to layer a smaller size flatweave kilim or hand-knotted wool rug over a larger sized jute rug."

Aside from its durability, jute is also a timeless material that works in all homes. "Jute rugs are endlessly versatile, looking just as beautiful in a farmhouse or transitional design as they do for warm minimalists or those desiring a Pacific natural look," Heather Goerzen, Havenly's design director, adds. "From a purely practical standpoint, they're also highly durable and well suited for high-traffic areas and often come at a gentle price point relative to other materials."

If you want an easy way to upgrade your home, you can't go wrong with a jute rug. We even found soft and stylish versions of the traditionally prickly sisal, to give you some alternatives to work with. Scroll on to find the best jute options to ground your living room or bedroom with, below.

Read even more rug-related and care content:

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Natural Fiber Rug

Handmade using natural fibers, this Safavieh rug is easier to clean than you might think. Simply drive a vacuum cleaner (sans beater bar) over it for crumbs and hair, and blot at potential stains with a mild detergent. Yes, it's that simple. A fair warning, though: Don't leave this rug in direct sunlight because the color will fade.

Material: Jute | Size Options: 15 | Colors: Three

Natural Jute Braided Area Rug

This natural rug features several classic jute shades so it'll surely work in any space. There are also colors that work if you want something bolder and more eye-catching. In short, you'll have plenty to choose from.

Material: Jute | Size Options: 12 | Colors: 11

Fable Rug

For more of a softer, hybrid feel, this rug from Banana Republic combines a jute base with cotton and wool touches. It also breaks from the traditional beige look for a black and brown geometric design that's sure to be eye-catching.

Material: Jute, cotton and wool | Size Options: Three | Colors: One

Nico Natural Bark Rug

Alternating stripes of jute and wool make this rug extra cozy, fit for the living room or den of a cabin. It's part of Joanna Gaines's collaboration with Loloi Rugs, so her expert design eye is present in the Nico Collection, which is full of jute rugs that break the doormat stereotype.

Material: Jute and wool | Size Options: Seven | Colors: One

Harker Rug

For a more flatweave alternative to jute, sisal rugs are a great choice for high-traffic areas. This one has a slightly higher pile height and a rubber backing that eliminates the need for a rug pad. Plus, this one comes with a beautiful black-and-white diamond pattern.

Material: Sisal | Size Options: Customizable, from 2' x 2' to 16' 3" x 25' | Colors: Three

Traditional Soumak Jute Rug

For a luxe jute rug experience, look no further than this one from abc carpet & home. The blue and brown checkered design is tightly woven in India, and it's a great way to add pattern and color to a room without it feeling overwhelming or clashing with your furniture.

Material: Jute | Size Options: One | Colors: One

Destin Natural Fiber Rug

Frontgate's collection of luxury wares doesn't come cheap, so when you find a good deal, be sure to grab it. One such sale we're loving right now is the handwoven Destin area rug. It's super soft and stylish, but it's not just decorative as it features anti-mildew and antimicrobial properties and resists static, proving it's a total keeper.

Material: Jute | Size Options: Five | Colors: One

Scallop Jute Rug

There's something beachy about jute, so we should expect Serena & Lily—the brand famous for its not-so-subtle nod to island living—to offer a stylish rug that makes us want to head to the nearest coast. This design boasts a scalloped edge framed in pretty white lines—the perfect amount of subtle details, if you ask us.

Material: Jute | Size Options: Six | Colors: One

Jameson Handwoven Jute Rug

Nothing says classic jute like a wide braided weave. Not only does this pattern look good, but it makes the rug more durable for high-traffic areas such as hallways. Handmade in multiple sizes, this jute rug may be a little too thick for a door to slide over it, but it makes the perfect neutral accent piece. It's also safe for heated floors, so you may even want to keep it in the bathroom.

Material: Sisal | Size Options: Six | Colors: One

Sierra Natural Navy Re-Jute Rug

There's no rule that states jute has to be in the tan color family. That's why we're crushing on this navy floor covering from Ruggable, which works both indoors and out. As you can guess, it's machine washable, so feel free to place this elegant design in any area of the house. It can handle all the wear and tear.

Material: Recycled and virgin polyester and polyurethane | Size Options: Five | Colors: Four

Jute Boucle Rug

We can always rely on West Elm to deliver the classics, and this jute bouclé area rug is no exception. It won't be the first thing you notice, but it ties the space together in a way that no other rug could. Our styling advice? Pair it with other neutral pieces, but make sure there's some color contrast.

Material: Jute | Size Options: 10 | Colors: Two

Hart in Sienna Jute Rug

Next up is a lovely example of classic jute in an unexpected shade. Because it's made using a hart weave, it looks just as elegant on its own as it does layered underneath a patterned rug. Not to mention, you can customize the size and shape to perfectly fit your space.

Material: Jute | Size Options: Four | Colors: One

Hannavan Jute Flatweave Rug

Rugs in the kitchen are a bit risky because there's hardly a room that faces more mess. That said, jute is famous for its durability, so if you want to add a touch of texture and charisma to your kitchen, opt for a contrasting runner that works in this high-traffic area.

Material: Jute and wool | Size Options: Four | Colors: Two

Havenhurst Rug

When we think of a jute rug, patterns don't often come to mind, but after peeping this Lulu and Georgia option by interior designer Jake Arnold, we're loving the idea of a large-scale geometric design on the floor. If this rug is speaking to you, don't wait to add it to your cart because it's sold out in two of the popular sizes, and there's no telling when they'll be back.

Material: Jute | Size Options: Six | Colors: One

Jute Checkerboard Area Rug

Here's a rec that's extra dramatic and features a cool pattern. As soon as you place it in your home, it'll quickly become the centerpiece of the room. If you want something a bit bolder, opt for the darker option, which feels dramatic in all the right ways.

Material: Jute | Size Options: Seven | Colors: Two

Sabina Jute Area Rug

Handwoven by 14 master artisans in Bhadohi, India, this elegant area rug features a minimal grid pattern that makes it an instant classic. While it may look delicate with its subtly contrasting braid heights, the Sabina is as durable as it is stylish.

Material: Jute | Size Options: Five | Colors: Two

Jute Woven Rug

Annie Selke is an expert when it comes to decorating with the classics. One of the easiest to incorporate in just about any space? This jute woven rug, which features a high-pile height and dimensional palette and comes in a variety of colors.

Material: Jute | Size Options: Eight | Colors: Six

What to Look for When Shopping for Jute Rugs

Material: Jute rugs carry a "casual, coastal vibe that" is enhanced by the thickness of the fiber. Smith says this grants space for intricate designs like border trims. Both jute carpet rugs and sisal rugs have a warm look and are woven from natural plant fibers, but sisal rugs are known for a thinner, flatter construction. "Sisal rugs are woven from natural plant fibers and are known for their flat weave construction which makes them durable, versatile, and well suited for high traffic areas," Smith says. "While jute is known to be the softest of natural plant fibers underfoot, sisal rugs are not as soft underfoot." Most of the options on our list are 100 percent jute, but some are hybrid constructions, blended with wool and/or cotton. These blends can enhance the softness of the rug's feel.

Size and Shape: The flexibility of jute fibers allow for a wide variety of shapes and sizes, so whether you want a runner for your entryway or an oval rug for your home office, it can bend to what you need. When measuring for a jute carpet rug, a common design pitfall is a rug being too small for its space, so go for a slightly larger rug than you think you need.

Placement: Natural fibers like jute are better suited indoors or on well-covered porches. Unless designated otherwise, they're probably better for low to medium traffic areas. "We love jute rugs in living rooms, dining rooms, home offices, bedroom, hallways, and in smaller sizes like two feet by three feet in functional spaces that could use a little dose of texture like under the kitchen sink or in the laundry room," Smith says. "We especially love round jute rugs under round dining tables!"

How to Style Jute Rugs

Jute rugs have been around for centuries, and though they have gone in and out of fashion, they have certainly made a comeback this year and will likely be popular for decades to come. It's safe to say they're classic for a reason. "Jute rugs layer in lovely organic texture to any space, creating a sense of natural warmth and character. Whether a dark neutral or a whitewashed hue, the coarse weave cues earthy coziness and effortless style," Goerzen says.

The often neutral color of the rugs help you flex seamlessly from dark and moody hues, to earth tones, to coastal blues. No matter how you decide to style it, it'll blend. "I typically pair [jute] with other natural textures like reclaimed wood and plaster, balanced with brass and other mixed metals for a layered appeal," Goerzen says. "You easily layer in jute to a number of design aesthetics, from more muted and minimal scenes to eclectic and colorful ensembles."

How to Care for Jute Carpet Rugs

Always check the care instructions of your particular rug, but for a good rule of thumb, Smith provides a step-by-step guide to make your jute carpet rug last as long as possible: "For general care, we always recommend using a rug pad to extend the life of your natural rug," Smith says. "It’s also important to rotate your natural rug every three to six months to prevent excessive wear and sun exposure in one area."

For cleaning:

• Vacuum regularly on a low setting without the rotating beater brush. The bristled brush digs into the fibers and may damage your rug.

• Blot spills immediately with a clean dry cloth. Then spot clean as needed using a damp cloth and mild soap.

• Avoid harsh cleaning products as these could fade or damage the rug. For hard-to-remove spills, professional cleaning is recommended.

Why Trust House Beautiful?

House Beautiful's shopping editors are always researching the best products for your home, from investment furniture like luxury couches to the accessories that make your home shine. We choose stylish products at different price points to help you find exactly what you want. Plus, we tapped two experts in the design world for their trustworthy opinions on the matter.

Heather Goerzen is the director of design and content at Havenly. With a background in brand strategy alongside an insatiable passion for design and creativity, she seamlessly transitioned from advertising into the world of interior design. Combining her strategic storytelling with an impeccable eye for style, she helms Havenly’s design vision, crafts compelling narratives, and directs lifestyle photoshoots for a suite of home brands.

As the Manager of Design Shop Sales & Engagement Training at Serena & Lily, Sarah Smith oversees the education of new hires including their SCAD coursework. She is adept in design fundamentals, spatial planning, and color theory. For product launches, Sarah serves as the retail liaison for the Chief Design Officer and Merchandising team.

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