The Martha Stewart Triscuits Are Here!
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If anyone puts together a food time capsule for the year 2015, make sure to include the new limited edition summer offering from Triscuit — the Toasted Coconut & Sea Salt flavor created by the one and only Martha Stewart. The project and surrounding P.R. campaign manage to squeeze everything that’s hot right now on, into, and around the 9-oz. box of crackers. Here’s the evidence:
1. Martha. At 73, she’s still the beloved icon that owns the domestic arts category.
2. Toasted coconut and sea salt. Totally on trend in terms of ingredients. Not on trend if you’re a fan of all things local. This only counts as a local treat if you live in one of the top coconut-producing regions, like Indonesia or Sri Lanka.
3. Avocado. The Pharrell of food. It’s everywhere, but we don’t mind. And it collaborates so well with other foods — toast, tomato, crabmeat, eggs. The Triscuit box features a picture of the crackers with some avocado on top as a serving suggestion. Happy, indeed.
4. S’mores. Yahoo Food has predicted that s’mores might be the flavor of the year, given how many s’mores-related edibles we’ve seen to date. The back of the box shows another serving suggestion — a toasted marshmallow with chocolate atop one of the Martha Triscuits. Call it S’mores Deluxe, no campfire required.
5. Pinterest. The Triscuit folks managed to get a link to its Pinterest page on the back of the box, too. If you’re a dedicated Pinhead, you already know Triscuit recipes, from Triscuit pizza to Triscuit Parmesan crusted chicken tenders, are popular on the site.
6. Artisanal food. We’re not talking about the Triscuits, which everyone acknowledges is a mass-produced packaged food. To celebrate the launch of the Martha Triscuits, the company commissioned five “artisanal food producers” to create a special product to be sold on each artisan’s website. The products include: McClure’s Olive Tapenade; The Jam Stand’s Cherry Ginger Jam; Wondermade Marshmallow’s Blackberry Mallow; Olympia Provisions’ Summer Sausage; and Savannah Bee Company’s Winter White Honey with Passion Fruit.
7. Entrepreneurs. Everyone is fascinated by entrepreneurs today. The press release for new flavor notes that Triscuit was originally founded in 1901 by an “enterprising small business owner.” The release neglects to mention the founder, but it could be referring to Henry Perky, the founder of shredded wheat biscuits.
All teasing aside, most serious foodies, chefs included, love Triscuits. The reason? The original version has three ingredients — whole grain wheat, vegetable oil, and sea salt — making it one of the more straightforward packaged snack foods around. Even the much-lauded Gabrielle Hamilton of New York’s Prune restaurant famously featured Triscuits as a bar snack, albeit paired with sardines and mustard. She told T Magazine it’s something she could eat “till the end of time.”
So how do the Martha Triscuits taste? The Yahoo Food team nibbled on some straight out of the box and was pleasantly surprised. There's a slight tang when the cracker hits your tongue, and the salty/sweet combo plays well with the wheat texture. Now all we need is some avocado. Or marshmallows. Or Martha.
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