Rolls-Royce exec says new convertible 'is the most beautiful Rolls-Royce I've ever seen'

Rumors of a new Rolls-Royce convertible have been floating around the interwebs for a few months. But now the car has a name: the "Dawn."

We have it on good authority that the car will be a looker. Although the finished design has yet to be released, Rolls-Royce North America president Eric Sheperd told Business Insider at the New York Auto in April that he believes the car " is the most beautiful Rolls-Royce I've ever seen."

The Dawn will be "complementary drophead" to the Wraith coupe that's already in production, a spokesperson told us.

Although the Dawn won't exactly be a Wraith with its roof chopped off, expect to see tons of Wraith DNA make its way into the new car.

The Dawn is a convertible, but you're not allowed to call it that. In the luxury car world, Rolls-Royce operates in a stratum all its own. It isn't building an SUV, coming in the next few years, but it is creating a "high-sided, all-terrain motor car." This is actually consistent with how Rolls does things. Its convertibles have traditionally been referred to a "dropheads."

In this case, the Dawn convertible is a "drophead coupe."

Rolls is very excited about the vehicle.