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Michigan-based Buell Motorcycles resumes production after 12-year hiatus

Michigan-based Buell Motorcycles resumes production after 12-year hiatus


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Once celebrated as America's entry into the superbike segment, Michigan-based Buell Motorcycles has awakened from a 12-year slumber with plans to launch at least 10 models by 2024. It was formed in 1983, gradually became part of Harley-Davidson in the 1990s, and was unceremoniously shuttered in 2009 after weathering the recession.

In a way, the company has come home. It was purchased and resurrected by Erik Buell Racing (EBR) Motorcycles, a firm created in 2009 by Erik Buell after Harley-Davidson closed Buell Motorcycles, which he also created. Then and now, Buell's focus is on speed. It resumed production of models based on the 1190 platform in its Grand Rapids, Michigan, facility. The range includes the 1190RX, the 1190SX, and an off-road model called 1190HCR.