Advertisement

JetBlue wants to invest in startups (JBLU)

JetBlue Airbus A321
JetBlue Airbus A321

JetBlue

JetBlue Airways announced on Wednesday that it will launch a Silicon Valley-based venture capital subsidiary.

Called JetBlue Technology Ventures, the company will be led by former Olympian-turned-pilot-turned-airline-executive, Bonny Simi.

"JetBlue has always been an innovative airline," Simi told Business Insider.

"This is a great way for the company to look towards the future."

The new company wants to invest in tech innovations that will evolve JetBlue's customer experience and move forward the travel industry at large.

As such, JetBlue Technology Ventures won't function like a traditional fund, Simi said.

"We are an operator and we are looking for strategic investment," She added.