Yahoo Autos
Please enable Javascript

Javascript needs to be enabled in your browser to use Yahoo Autos.

Here’s how to turn it on:

Toyota surprises 50 millionth U.S. customer with a new RAV4


Toyota surprises 50 millionth U.S. customer with a new RAV4Michael Dee, a New York police officer of 20 years, joined tens of thousands of Americans in buying a new Toyota Camry earlier this year. This otherwise unremarkable transaction turned out to be a milestone of sorts — the 50 millionth car Toyota has sold in the United States since it opened its first dealership in Hollywood, Calif., in 1958.

To mark that rollover of its odometer, Toyota executives decided to surprise Dee at his home in suburban New York. With some help from Dee's family, Toyota's U.S. sales chief Bill Fay got some balloons, put on his best suit and strolled into Dee's backyard barbecue with a couple of gifts, including something shiny parked in Dee's driveway. Yes, it's a bit of a marketing ploy, but no company gets 50 million customers without knowing how to make them happy.

A video or other embedded content has been hidden. Click here to view it.