Jimmy Fallon asks about a truck, and Detroit runs to answer
The first night, Fallon admitted he knew nothing about trucks and wasn't looking for "payola," just that he was thinking of buying a pickup that he could haul his child in. (His appeal for advice to The Roots revealed only a Mini Cooper owner.) That was enough for Detroit to tag Fallon in his medium of choice, Twitter.
Ford struck first, pitching the 2015 F-150 King Ranch, a truck that won't even be built for several months. Chevy also tried its hand:
These softballs looked pretty lame compared to the pitch by Ram, which parked a new Ram 1500 near 30 Rockefeller Center with a personalized invitation for a test drive:
On Thursday's show, Fallon acknowledged the interest, and noted that the Ram was downstairs waiting for a test drive. Instead of going himself, he dispatched Roots MC Tariq "Black Thought" Trotter to drive the Ram instead. Black Thought returned to report the Ram "did everything my Mini Cooper could" and noted it had a Hemi, giving Fallon the inspiration for the hashtag #HemiFallon. Points to Ram so far.
While the marketers plot their next advance, I thought about the question: What kind of pickup would be right for a late-night TV host in Manhattan who knows nothing about pickups?
Ford's correct in that an F-150 King Ranch would be the most popular choice. Essentially a luxury car interior inside a pickup, the King Ranch (starting around $47,000 in short-wheelbase form) has long been the choice of the town and country set. But the new aluminum-body model won't hit the streets until later this year.