How to get $143,000 in options on your Ferrari

Luxury supercar makers know their customers want a car like no one else has — an easy task to accomplish when building a few hundred vehicles a year, but a far harder one when building several thousand. Yet those same supercar makers also know that a shopper kicking tires on a $200,000 vehicle isn't going to haggle over options that the rest of us would find exorbitant — because it makes the car that much more uniqe. While Porsche has long stood as the master of upselling $2,000 painted wheels and $1,710 custom air vents, Ferrari may have finally surpassed its German rivals, based on this 458 Italia sporting $143,000 in options.

As described by British site FortyOneSix, this 458 dealer demonstration model is meant to show off what a typical British customer would add to his Italia to make it stand out from the rest of the Ferraris on the road. The numbers in the video above seem a little high to begin with; applying the current exchange rate of $1.55 to every British pound only increases their shock value. While some of the prices for add-ons like body parts and performance aids seem within reason, the extra costs for badging, detail painting and technology such as a built-in iPhone cord (a 4th generation version at that) for about $900 appear to come with a sizable Ferrari premium. (Even the Ferrari fire extinguisher costs triple what Porsche charges).