BMW Presents i8 Protonic Red Special Edition: Live Photos

BMW is patting itself on the back for strong sales of its i8 by rolling out a special edition model. The car is called the i8 Protonic Red Edition and will be on display next month at the 2016 Geneva Motor Show.

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BMW managed to sell 5,456 examples of the plug-in hybrid sports car in 2015, which the automaker is quick to point out is higher than combined sales of all other hybrid sports cars on the market. Of course, that’s a small group made up purely of the limited production Ferrari [NYSE:RACE] LaFerrari, McLaren P1 and Porsche 918 Spyder.

The i8 Protonic Red Edition is said to be the first of a series of special edition models that highlight the personalization possibilities BMW is offering at BMW Individual. Special touches include the Protonic Red paint scheme and wheels in Orbit Gray on the outside, plus accent stitching and real carbon fiber and ceramic elements in the cabin.

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