2016 Toyota Prius Hybrid Is 'Heck On Wheels' In Super Bowl TV Ad

Every year, Super Bowl ads seem to come closer to overshadowing the "big game" itself.

And there are always at least a few ads for cars as part of the spectacle--sometimes even including green cars.

This year, Toyota is promoting its all-new 2016 Prius hybrid in an ad that describes it as "Heck on wheels."

DON'T MISS: 2016 Toyota Prius: Gas Mileage Review Of 50-MPG-Plus Hybrid (Dec 2015)

The 90-second spot shows a more exuberant side of Toyota's signature hybrid, in an attempt to highlight the new model's emphasis on driving fun.

So there's a bit of power sliding, some upbeat music and--because this is still a Prius ad--a little fun at the expense of macho pickup-truck drivers.

As with most car ads, it's unclear whether these antics will actually make anyone want to buy the product being hawked. But, in this case, Toyota really does have a point to make about the character of the new Prius.

While it may not be capable of some of the moves shown in the ad, the redesigned fourth-generation Prius is meant to have a sportier character than previous models.

Toyota has made much of its efforts to make the Prius fun to drive, which have manifested in things like a lower center of gravity and a more rigid body structure.

It's the first among more than a dozen vehicles that will ultimately be based on the Toyota New Global Architecture (TNGA) platform.