Lamborghini Unveils Exclusive ‘All-Terrain Ad Personam’ Series for the Huracan Sterrato
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Lamborghini, the iconic Italian sports car manufacturer, has introduced a new dimension to its Huracan Sterrato model with the release of the ‘All-Terrain Ad Personam’ series. This special edition series features four uniquely designed liveries, each inspired by different natural terrains, highlighting the vehicle's versatility and off-road capabilities. The series has been developed to celebrate the Huracan Sterrato's adventurous spirit, with each of the twelve vehicles crafted having already found an owner.
The four liveries—named Bosco, Neve, Sabbia, and Terra—translate from Italian as Forest, Snow, Sand, and Gravel, respectively. These designs not only reflect the terrains they are named after but also enhance the vehicle's aesthetics with matte camouflage patterns. Each livery is complemented by matte black bonnets and roofs, along with custom 19-inch forged alloy wheels that accentuate the Sterrato’s rugged appearance. Additionally, the series features bespoke calipers and extra lights that are themed according to each livery, providing a further personal touch to these exclusive models.
Underneath the distinctive exterior, the Sterrato retains its formidable performance capabilities. It is powered by a 5.2-liter V10 engine, delivering 602 horsepower and 413 lb-ft of torque. This engine setup, combined with Lamborghini’s advanced all-wheel-drive system and a self-locking differential, ensures that the Sterrato is as capable on the loose surfaces for which it is designed as it is on the road. The car accelerates from 0 to 62 mph in just 3.4 seconds, with a top speed limited to 160 mph.
Lamborghini’s CEO, Stephan Winkelmann, commented on the launch, stating, “The Huracan Sterrato disrupted the super sports car landscape from the moment of its launch. The All-Terrain Sterrato celebrates its distinctive, multi-layer personality, always as much a super sports car as an explorer of new roads. Like nature, the Sterrato cannot be confined and will always find a way to carve innovative routes.” This limited series not only underscores Lamborghini's commitment to innovation but also to creating highly personalized, luxurious driving experiences for their elite clientele.
