Converse Redesigns the Chuck Taylor for the First Time in 98 Years
For the first time in nearly a century, Converse’s Chuck Taylor All Stars are getting a makeover. Some may say it’s sacrilegious to make changes to such a ubiquitous classic, but feet everywhere will soon be giving thanks. Nike, which acquired the company in 2003, plans to release a more comfortable version — without sacrificing its historical style.
While basketball stars, punk rockers, cultural icons, and everyone else from infants to teenagers to their grandparents have long been fans of the Chuck Taylor, it has never been known for being comfortable. The Chuck II, which hits stores next week, will use technology from its parent company to make the flat sneaker lighter as well as add arch support.
The biggest update in the CTAS II is the inclusion of a sock liner made of Lunarlon, a bouncy foam material that’s already used in Nike’s running and various other athletic shoes. “Kids are growing up in a world where they know comfort, expect comfort, and won’t stand for discomfort,” Converse CEO Jim Calhoun told Bloomberg. The Chuck II still boasts the recognizable white foxing, rubber toecap, and All Star patch. High-tops will retail for $75, compared to $55 for the original model.
For 98 years, the company has shied away from making any structural tweaks — yet that’s not to say it hasn’t experimented, partnering with Missoni, Commes des Garçons, John Varvatos, and other fashion brands. The original launched in 1917, and the next incarnation has been in development for two years. “One of the curses of having an icon is a fear — particularly in the midst of success — of doing any changes,” said Calhoun. “[We’re] ushering in not just a new sneaker but a completely new way of thinking.”
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