How This 1920s Sneaker Became 2015's Summer Must-Have
Ever heard of the brand Feiyue? If not, you’re about to. There’s no sign of the sneaker craze slowing down, meaning there’s plenty of room in your closet alongside your Vans slip-ons and Adidas Stan Smiths.
Originally a lightweight canvas plimsoll shoe from Shanghai from the 1920s, Feiyues were the footwear of choice for workers and politicians. Fast forward to 2006 and the brand was going out of business. Luckily, two French sneaker heads, Patrice Bastian and Nicolas Seguy, massive fans of the brand, visited the factory and bought the company on the spot.
Bastian and Seguy have transformed what was once the footwear of choice for communist China into a fashion must-have by partnering with the coolest fashion label on the block—Celine. Though the collaboration promptly sold out (they can be spotted on the feet of Poppy Delevigne, Miranda Kerr, and Emily Ratajkowski) the label finally launched in USA this week, and it looks they’ll be the summer’s must have for guys, girls, and even kids (seriously, their kids collection is the coolest thing I have seen in a long time).
Prices from $65 and available at Shopbop.com, Nordstrom and their e-commerce site feiyue-shoes.com
