In 2014, Chanel staged their fall runway in a supermarket, complete with branded candy, carts, and even cleaning supplies.
Today, Céline mirrored the checkout line chic style in the form of a huge cashmere shawl. Draped across model Liya Kebede, it looked pretty normal—but laid out backstage, it was clearly a printed grocery flier for sausages (about $6.14), sticky toffee pudding (about $2.50), and macaroni & cheese ($4.91).
Several looks also included massive shopping totes (why go paper or plastic when you can have Italian leather?) but alas, the theme ended there—when asked what she ate backstage, one of the show girls shrugged and said “an apple.”
Which sounds way less fun than mac & cheese, but who are we to judge?