PORTLAND, Ore. (KOIN) — Portland already has a reputation for attracting trendy young hipsters and a new study shows more millenials are moving here than any other large city. According to a study done by the life insurance company, Haven Life, Portland is the number 1 city people born between 1981 and 1996 are moving to. The life insurance company said members of this generation are more “unattached” so they are less likely to stay in one community and more likely to job hop than older generations. Haven Life said millennials live in expensive cities with high wages, home prices and cost of living. The study says despite the high cost of living, millenials are emoving to cities where there is
As a marketer in the franchise industry, I have to be acutely aware of the nuances of each generation, not only in terms of consumers, but also for potential franchisees. For a franchise to appeal to prospective customers and business owners, the brand must have a story that inspires and resonates with the target generation. As the millennial population is beginning to invest in franchise businesses, companies are also adapting to the unique nuances that attract millennials. In my experience working with millennial franchisees, I've been invigorated by the fresh perspective they bring to the table. They embrace new ideas and aren't afraid to take on new challenges. Here are some additional insights
It's time to start blaming Generation X for things. In the generational wars, people are sorted into two separate but equally important groups: millennials (AKA Gen Y) and baby boomers (AKA boomers). This has become something of a meme to the point where, strangely, anyone who is older and in a position of power is referred to as a boomer, even if they're not, while anyone who is younger is called a millennial, again, even if they're not. For some reason everyone forgets about Generation X, and also whatever we're calling the generation after millennials.
The generation to which your customers belong, along with their age, can offer potential insight into their attitude, outlook, and experiences, as well as their buying behavior. It's important to understand what different people expect from a purchase experience. Whether you run a coffee shop that appeals to millennials or a grocery store that caters to all age groups, looking at generational tendencies can help shape your strategy for catering to your consumers. Let's look at how generational identities impact sales. Generational Definitions These are the typically accepted ages of the four generations of adults in the USA: Millennials: 18-35 Generation Xers: 36-51 Baby Boomers: 52-70 The Silent
ESTERO, Fla., July 16, 2019 /PRNewswire/ -- Millennials have named Hertz (HTZ) as their favorite global car rental company in the 2019 Trazees Awards. "Travelers of all ages have many transportation options today and we're honored that Millennials have chosen Hertz as their favorite car rental provider," said Jayesh Patel, Hertz Senior Vice President of Brand. "We also know that Millennials value having memorable experiences when they travel and that's why we're here to help them get there and enjoy those moments that matter like exploring a coastal town in a sporty convertible, getting to a job interview in a new city or reuniting with friends for a wedding," Patel added.