The issues London mayoral election voters care about most

Yahoo News UK looks at what issues voters in the capital care most about, according to new figures.

Current Mayor of London and Labour party candidate Sadiq Khan at the launch of an advertising van for his campaign ahead of the London Mayoral election on Thursday. (Getty)
Current Mayor of London and Labour party candidate Sadiq Khan at the launch of an advertising van for his campaign ahead of the London Mayoral election on Thursday. (Getty)
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With the London mayoral vote coming this week as part of local elections in England and Wales, new data has revealed which issues are most important to those in the capital.

Conservative London mayoral candidate Susan Hall has made the capital’s ultra-low emission zone (Ulez) front and centre of her campaign, but figures have shown it's far from a top priority for voters.

City Hall incumbent Sadiq Khan, meanwhile, warned young Londoners that if they fail to vote in the mayoral election they could risk waking up “shocked” as they did to the Brexit referendum result or Donald Trump’s victory in 2016.

Khan said that with his poll lead against Hall narrowing, the Tories could “sneak in” if young people do not cast their ballot.

“I am listening to Londoners,” Hall said as she launched her manifesto on 23 April. However, polling has suggested Ulez isn’t even a priority for the vast majority of voters. Here, Yahoo News UK looks at what issues people care most about.

Conservative candidate Susan Hall is taking on Labour incumbent Sadiq Khan in London. (Getty Images)
Conservative candidate Susan Hall is taking on Labour incumbent Sadiq Khan in London. (Getty Images)

On 2 April, Survation published polling in which 1,019 Londoners had been asked what the single most important issue to them is when deciding who to vote for in the mayoral election. The survey found only 6% chose Ulez. This was behind the cost of living (41%), crime (12%), health (11%), the capital's economy (9%) and housing (9%).

Hall, however, has doubled down on motoring rhetoric, claiming Khan plans to introduce a “pay-per-mile” scheme for drivers in London – though he has repeatedly ruled this idea out. She has also pledged to end a “war on motorists” by reviewing 20mph speed limits on main roads and low traffic neighbourhoods where they are unpopular.

London is hosting one of 10 mayoral elections across England on 2 May.

The Institute for Government has said it will be the biggest set of devolved elections ever to take place on a single day in the country, with the mayors elected covering 44% of the population and controlling a combined £25bn of public spending.

England's mayoral elections. (PA)
England's mayoral elections. (PA)

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As well as Khan in London, current Labour mayors Andy Burnham (Greater Manchester) and Steve Rotheram (Liverpool City Region) are running for third terms. Meanwhile, their counterparts Oliver Coppard and Tracy Brabin are hoping for a second term as mayor in South Yorkshire and West Yorkshire respectively.

All five Labour incumbents are favourites to be re-elected.

For the Conservatives, Andy Street is running for a third term as mayor of the West Midlands, as is Ben Houchen for the Tees Valley. These will be the two contests likely to get the most attention. Should Street and/or Houchen be voted out, it will spell more trouble for Rishi Sunak’s premiership.

STEVENAGE, ENGLAND - APRIL 26: Prime Minister Rishi Sunak looks at a laptop during a visit to the Airbus factory on April 26, 2024 in Stevenage, England. (Photo by Jacob King - WPA Pool/Getty Images)
Conservative defeats in the West Midlands and/or Tees Valley would put fresh pressure on Rishi Sunak. (Getty Images)

Meanwhile, a further three areas of England will be choosing a directly-elected mayor for the first time.

Voters in Durham, Gateshead, Newcastle-upon-Tyne, North Tyneside, Northumberland, South Tyneside and Sunderland will be picking a new regional mayor for North East England: an area of the country that should be safe Labour territory, but where the party faces a challenge from independent (ex-Labour) candidate Jamie Driscoll, the current mayor of the North of Tyne area.

In Derbyshire and Nottinghamshire, a key Conservative-Labour battleground, voters will elect the first East Midlands mayor, though the role will cover only these two counties because the rest of the region - Lincolnshire, Leicester, Northamptonshire and Rutland - declined to join the new combined authority. Finally, voters in York and North Yorkshire will choose their first directly-elected regional mayor, in what could be another close contest between the Tories and Labour.