Jewish group launches multi-million dollar campaign to mobilize voters

A Jewish group has pledged to spend millions of dollars to mobilize Jews and other faith-based groups to vote in upcoming primaries and fall elections in several states.

The Teach Coalition, an arm of the Jewish Orthodox Union, plans to spend $500,000 this coming week targeting more than 38,000 voters in Pennsylvania’s most populous Jewish communities to participate in the April 23 primary and November 5 general election.

The non-partisan group is also on the ground in Westchester County ahead of the June 25 Democratic primary pitting anti-Israel “Squad” Rep. Jamaal Bowman against county executive George Latimer. In addition, they plan to spend millions across New York, New Jersey, Pennsylvania and Nevada.

“The Jewish community is poised to play a pivotal role in national elections across the country this cycle,” said Teach Coalition CEO and founder Maury Litwack.

“They are focused and engaged and our newly-launched Pennsylvania Unites aims to mobilize one of the nation’s largest Jewish voting populations across this crucial battleground state ahead of the presidential primary, which falls over one of the holiest days of the Jewish calendar.”

Teach Coalition has been active in pushing Gov. Kathy Hochul and the legislature to boost security funding to yeshivas and other non-public schools and an affiliate

“From New York to Nevada, we are deeply invested in registering and turning out as many Jewish voters as possible this cycle,” Litwack said. “Candidates on the ballot would be best served to not overlook the issues and priorities of this significant bloc of highly motivated voters.”

In the Keystone State, Teach Coalition will distribute 155,000 pieces of mail, 43,000 text messages, digital ads, and door-knocking to target voters in Alleghany, Bucks, Dauphin, Delaware, Lackawanna, Lehigh, Luzerne, Montgomery, and Philadelphia Counties.

Pennsylvania’s primary coincides with the Passover holiday, Litwack noted. Jewish voters must submit early mail ballots — which must be requested by April 16.

Teach Coalition also intends to make an impact in the battleground state of Nevada.

The group will open a headquarters in Clark County, which includes Las Vegas, and recruit volunteers to reach Jewish voters through November.

Last year, Teach Coalition efforts in New Jersey helped boost the turnout of Jewish voters in Bergenfield, Fair Lawn, New Milford, Teaneck, Englewood in Bergen County and Deal, Ocean, Long Branch, West Long Branch and Lakewood in Monmouth County.

The Jewish outreach comes amid increased reports of anti-semitism following the terror group Hamas’ Oct. 7, 2023 attacks in Israel and the ongoing war in the Gaza Strip.