Alaska Airlines launches subscription service for free Wi-Fi, early sales

Travis Schlepp
·2 min read

Alaska Airlines has created a new subscription-based service that it says will provide perks for regular flyers and price conscious consumers.

Alaska Access is a $5-per-month service that allows users to receive various travel benefits for frequent flyers, including a monthly voucher for in-flight Wi-Fi, advanced alerts for major fare sales and a personalized calendar filled with the lowest fares for your favorite destinations.

The airline already offers another popular subscription service called Flight Pass, which allows travelers to pay a fixed monthly fee in exchange for a predetermined amount of roundtrip flights throughout California, Las Vegas, Phoenix and Salt Lake City.

Officials for the airline say there’s been increased consumer demand for “personalized and tailored experiences” since launching Flight Pass in 2022.

Shane Jones, vice president of business development at Alaska Airlines, said the airline considered the busy lives and valuable time restraints of its customers when developing Alaska Access.

“Alaska Access is part of our commitment to make travel more affordable and convenient for everyone – whether planning for your dream vacation or returning home from college,” Jones said in a news release. “Our new subscription service allows you to discover some of our best deals of the year right at your fingertips, in just minutes.”

FILE - Alaska Airlines planes are shown parked at gates with Mount Rainier in the background at sunrise, March 1, 2021, at Seattle-Tacoma International Airport in Seattle. Alaska Air Group said Sunday, Dec. 3, 2023, that it agreed to buy Hawaiian Airlines in a $1 billion deal. (AP Photo/Ted S. Warren, File)
FILE - Alaska Airlines planes are shown parked at gates with Mount Rainier in the background at sunrise, March 1, 2021, at Seattle-Tacoma International Airport in Seattle. Alaska Air Group said Sunday, Dec. 3, 2023, that it agreed to buy Hawaiian Airlines in a $1 billion deal. (AP Photo/Ted S. Warren, File)

The airline says its already seeing heavy demand from travelers planning and booking their trips months in advance. Those who subscribe to the service will receive a special alert about major sales the night before the general public, allowing them to book a trip and select seats before anyone else.

The service also provides a one-time code issued every month for free Wi-Fi on Alaska flights, and the personalized fare calendar will help you sort flights by price or points to more than 500 global destinations.

“It takes the guesswork and time out of finding the best-valued flights on Alaska,” the airline said.

For more information about Alaska Access, including terms and conditions, click here.

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