YB Loves: A Customizable Beauty Box that Makes the Perfect Gift


BoxFox makes the perfect gift, but you’ll want one for yourself. (Photo: BoxFox)

Each day the editors of Yahoo Beauty are sharing one noteworthy product we feel should be on your radar. From the latest and greatest items that land on our desks to indie products with a cool backstory to the old standbys that have earned a permanent place on our vanities, trust us: you’ll want to check them out.

There are some people who can choose the perfect gift every time — and then there’s the rest of us, who often need help coming up with ideas and can’t spend all day shopping. If you fall into the second category, check out the new gifting company Boxfox.

Boxfox CEO Chelsea Moore says she was inspired to start the company after a good friend became ill. “I wanted to send her a great package with all her favorite magazines and some beautiful products, but I didn’t have time to go to five different stores, gift wrap it, and then wait in line in the post office.”

Boxfox does all the guess work and running around for customers, who can go online and choose a curated gift box targeted for special events, such as a wedding, new home, graduation, or new job. The boxes are anything but typical as the Boxfox team has hunted down stylish products that also feel special. There’s a mix of smaller brands like Compartes chocolates alongside heavy hitters like The Laundress and Kate Spade.

The Festival box ($35), aimed at the Bonnaroo lover in your life, contains metallic tattoos, Herban Essentials handwipes, and Not Your Mother’s clean freak dry shampoo, as well as a flower crown. The Pamper Box ($63) is stuffed with goodies like a pashmina, Tocca hand cream, and a Mast Brothers chocolate bar, among other items.

Shoppers can also build their own box, choosing from Mason jar shot glasses ($6), a Yuzu rose scented candle ($10) and striped paper straws ($1.50). While prices are reasonable, the gift box feels luxurious thanks to its chic packaging.

“We wanted to give the gifts that people actually want to give and receive, and just elevate the whole experience of gift buying,” says Moore. Whew. Glad there’s no shame in buying a few for yourself. 


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