It doesn’t matter where you look, Kim K. and her family are ubiquitous. They ornament magazine spreads and red carpet gatherings on the daily, all the while curating picture perfect social feeds to draw in even the most jaded of media consumers. No doubt they have their fans — millions and millions worldwide. But those fans are hard to find in the Yahoo Lifestyle comments.
A message that’s hard to ignore is that users. are. over. them.
Here are just a few examples of the shade thrown on the Kardashian–Jenner clan, in the comments of articles on anything from Kim’s weight loss (have you heard she’s down to 116 pounds?) to Kanye’s too-small shoes at a 2 Chainz’s wedding, to Stormi Webster’s pierced ears.
A post shared by Kylie (@kyliejenner) on Aug 9, 2018 at 1:30pm PDT
Many readers invoked a common nickname for the family in their comments: “Kartrashians shoved down our throats every day,” one reader said, “I want to puke at the sight.” (Ouch.) Another expressed more puzzlement than anger: “What surprises me is that the kartrashians have fans.”
Several readers (somewhat sarcastically?) appreciated the family’s perceived lifestyle — “It’s nice to have a life of doing nothing with [their] fans paying for it,” one wrote — while others questioned the family’s right to complain about anything to their vast social media following: “Stop putting yourself on display, and you won’t have to worry about people criticizing your actions,” one commenter said.
Yahoo readers had a lot of questions for the family:
“Posing? Is that ALL they do?” one commenter asked.
“What would they do without a camera focused on them???” another asked.
“Why do they always have to be half-naked?” said a non-fan.
The sentiment echoed across some chambers of the Twittersphere:
Reality T.V. Show Pitch: Keeping Away From the Kardashians
— Paula Hunt (@thepaulahunt) August 14, 2018
#MyClaimToFameIs I'm no less talented than any of the Kardashians.
— craig onetweetwonder (@craigflynn1) August 22, 2018
one time I tweeted that kendall jenner didn’t deserve to be the highest paid model and I caught a lot of heat from it. but I stand by that. not only has everything been handed to her, but she isn’t even humble about it. https://t.co/vkMm2S9Ev8
— Kelsey Maggart (@_KelseyMaggart) August 22, 2018
But(!) not all:
I defend the kardashians like I defend my family
— Jamee Lyon (@JameeLyon) August 22, 2018
Normal people see kardashians dumb.
When you get into marketing and sales, you understand they were great at personal branding.
But you can’t tell normal people this.
— Efe✍🏻 (@efethecount) August 21, 2018
Kendall Jenner is the GOAT
— NGWAKO (@TrillySkillz) August 23, 2018
What do you think?
Let us know in the comments.
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