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Trending gift ideas of 2023: The most popular gifts, according to Google

We sifted through Google's Holiday 100 list to bring you the best trending gift ideas of 2023.

a selection of trending gifts of 2023, including a Ninja Creami ice cream maker, Bombas compression socks, Dyson hair straightener, and yellow instant camera
We've rounded up the most-searched-for gifts of 2023.

We all know Google is a treasure trove of information and data, but did you know our collective 2023 searches have been turned into a handy gift guide? Last month, Google released its Holiday 100 list, an enormous collection of trending gift ideas based on what people searched the most in 2023. Curious to see what other people are gifting? We’ve got the full list below.

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Although you can and should take a look at the complete list, keep scrolling to see the gifts that caught my eye as Yahoo’s gifting editor. All of these picks are backed by data, so you really can't go wrong. But note that many online retailers do not guarantee Christmas delivery at this point, so check shipping before you buy. And if you need more last-minute gift ideas, we've also rounded up some of the best gift cards and subscription boxes to give this year — and don't forget about stocking stuffers.

Sure, you can buy nut milk at the store, but we guarantee that once you have it fresh, you won’t go back. And for less than a $100 investment, you’ll be able to whip up everything from almond to soy to oat milk in no time. Shoppers say it saves them money and helps reduce dairy intake. “This is one of the best machines I ever bought,” one reviewer wrote. “I love the freshness and [ability to] customize the level of the milk sweetness.”

$100 at Amazon

People with long, unruly hair will love this luxury straightener. Dyson's Airstrait doesn’t have hot plates, minimizing hair damage. Many hair tools shouldn’t be used on wet hair, but not the Dyson — it’s marketed for both dry and wet hair as a drying method or a style refresh.

$446 at Groupon
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$499 at Amazon$499 at Sephora

These sneakers went viral on TikTok after a user shared how she walked 50,000 steps in them on a trip to Barcelona — without any pain. Hundreds of Amazon shoppers have backed up these claims, and one reviewer even added that they have "good arch support for my plantar fasciitis." As a result, Google searches shot up 5,000% this year. 

$60 at DSW Designer Shoe Warehouse
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$70 at Amazon$70 at Macy's

Searches pick up for this 878-piece Lego kit each and every December. It makes sense: Builders can choose to leave the tree green, sprinkle in a few pink flowers or have it in full bloom. 

$40 at Walmart
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$40 at Amazon$42 at Macy's

The Ninja Creami really had a moment in 2023, so much so that Google searches went up about 5,000% percent. Yahoo's tech editor Rick Broida even gave it a go and found that it's not simply an ice cream maker but "more a specialized blender of ingredients you prepare yourself, then freeze for 24 hours." That means you can use it to make gelato, milkshakes, frozen yogurt and other cold treats.

$230 at Wayfair
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$230 at Amazon$250 at Target

Carhartt dominates when it comes to beanies, making them the top-searched brand in the last 12 months. Originally designed to be worn on the job, this iconic knit makes an appearance just about everywhere — construction sites, hockey games and beyond. 

$16 at Amazon
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$20 at Zappos$20 at Lowe's

Searches for this Lululemon favorite skyrocketed by 650% this year, which explains why you've seen it everywhere (hence the name). Wear it around your waist or across your body for easy access to on-the-go essentials. 

$48 at Lululemon

Style meets portability with this table lamp. With a 10-hour battery when fully charged with a USB-C, the Flowerpot lamp brightens up a space with its chic and sleek design although it only holds one light. It comes in a variety of bold and neutral colors, so it fits in every space.

$345 at Neiman Marcus

Google searches are heating up for this portable fire, with interest up 5,000% in the last year. You can bask in the glow of this tabletop fire pit for up to 45 minutes. Fuel the fire for warmth or roasting marshmallows.

$80 at Solo Stove

Crescent bags are having a moment. This nylon one "reached an all-time high in 2023" — likely because of its affordable price point (around $20), water-repellent finish and unisex design. "The perfect size for running errands for the day, with plenty of room for a phone and water. Very lightweight," one happy shopper wrote. 

$20 at Uniqlo

The rest of the most-searched Google products in 2023

  • Squishmallows Original 14-Inch Beula Purple Octopus

Your Holiday Shopping Guide: See all of our gift guides in one spot. We have gift ideas for all the different people in your life — men, women, teens, kids, you name it.