The 10 best Prime Day deals 2023: Save up to 77% on Apple, Bose, Kindle and more

Even if you weren't able to shop yesterday, there are still deals-a-plenty to be had before Prime Day ends at midnight! And with one day of eating, sleeping and breathing PD under our belts, we consider ourselves total pros when it comes to sniffing out the best of the best Prime Day deals. We've rounded up the top 10 markdowns we don't want you to miss out on, including a pair of Bose headphones at an all-time low price of $199, a Kindle for $65, a pack of Crest 3D Whitestrips for just $30 (a Prime Day fave) and more. Before this sales extravaganza winds down, you'll also want to check out our list of over 200 of the best Amazon Prime Day deals to make sure you don't wake up with any retail FOMO tomorrow!

Amazon

Insignia 24-inch Class F20 Series Smart HD 720p Fire TV

$80

Yes, you read that price correctly — it's a Fire TV for $65! But what it lacks in cost (and size) it sure makes up for in features, like crystal clear visuals, Alexa voice control and access to over a million streaming movies and TV episodes.

$80 at Amazon

"We just bought this set and it is awesome," said an impressed Insignia fan. "Bright screen with crisp images. Smart TV. Great remote. Unbelievably great sound with plenty of power and good base. Wonderful ATSC 1.0 tuner (that is more sensitive than my $600 50” Samsung LED purchased five years ago). High-end feel ... How can they manufacture such a superior product at such a low price?"

Amazon

Kindle (2022 Release)

$65$100Save $35

You can have a library's worth of book right at your fingertips, thanks to this ultra-lightweight Kindle. It weighs less than six ounces, measures just 4.3" x 6.2" and right now you can score it at its all-time best price.

$65 at Amazon

"Best investment ever!" shared a blissful bookworm. "Growing up, I was always a reader. But life happens, and as an adult and full-time mom I don't always feel like I have the time to sit and read a book. Whenever I do try, the books are heavy and bulky, so bringing them with me to the outings is a definite no. I purchased the Kindle with little expectations BUT I am floored. I can read so fast on the Kindle. It's extremely lightweight and small, so it fits in any purse or backpack. I absolutely love my Kindle and I recommend it 5 out of 5!"

Amazon

Apple iPad (9th Generation)

$274$329Save $55

Don't feel like schlepping a laptop around? This highly rated iPad is just what you need. Use it to check your email, play games, stay connected with loved ones and so much more — without taking up tons of space in your bag.

$274 at Amazon

"Love the compact size and sleek look," wrote an Apple advocate. "Easy to pack into a bag or purse ... It's easy to set up and start using right away. The screen is big enough to watch a movie and play games. Gentle on the eyes and a blessing for kids on a trip. I would recommend this product."

Amazon

Bose QuietComfort 45 Bluetooth Wireless Noise-Cancelling Headphones

$199$329Save $130

You deserve to listen to your favorite music, podcasts and audiobooks in peace, so why not treat yourself to these top-rated, noise-cancelling Bose headphones while they're $130 off? That's the best price we've seen. Not only do these bad boys block out outside sounds, they also provide a top-tier listening experience, employing Active EQ for balance and TriPort acoustic architecture for depth and fullness. Plus, their lightweight design allows you to listen in comfort, and you'll get up to 22 hours of use on a single charge. 

$199 at Amazon

"Best headphones ever!" gushed a five-star reviewer. "The noise-cancellation is excellent. You can also easily turn it off. The app lets you customize the bass, treble and balance. Sound quality is literally the best ... Very lightweight and comfortable, but also sturdy. I can use them all day and charge them at night. The case that they come in makes a convenient travel case."

Amazon

Echo Dot (5th Gen, 2022 release)

$30$60Save $30

This adorable orb will quickly become one of your most treasured devices — it plays music, displays the time and gives you access to Alexa, who will happily tell you the weather, set an alarm or tell a joke when you're in need of a pick-me-up. You can even connect it to other compatible smart devices and control them via voice. 

$30 at Amazon

"I own three of these!" shared a very big fan. "I love the fact that it has a clock on it. I find that very helpful and it really suits my needs. It’s visible enough from far away, too. It’s not too bright to keep you awake at night in your bedroom. The sound quality is awesome! They really have hit a home run here on this version!"

Amazon

Crest 3D Whitestrips, 44-Pack

$30$45Save $15

There's an easy way to achieve a whiter smile that doesn't involve eliminating coffee from your morning routine — Crest Whitestrips! These Prime Day favorites can make teeth up to 20 levels whiter in just 22 days, and they couldn't be easier to use. Just apply them to your teeth once a day for 45 minutes and let them work their magic.

$30 at Amazon

"I have been whitening my teeth for almost 15 years and I will never use another brand," write a loyal Crest user. "One of the first things people notice about me is how white my teeth are. I always tell them Crest Whitestrips are my secret. My dentist has even complimented me on them. They do cause some teeth sensitivity but I use sensitive teeth toothpaste and it helps a whole lot, as I only have mild discomfort for a few hours. The results make any discomfort worth it. I highly highly recommend these, and will be a lifelong user. Buy these for a whiter smile."

Amazon

ToLife Air Purifier

$40$60Save $20

Breathe a little easier — literally and figuratively! — with this top-rated air purifier. Its true HEPA filtration system traps up to 99.97% of irritating airborne particles like dust, dander, pollen and smoke, and in spite of its petite size, it can cover 215 square feet of space.

$40 at Amazon

"This air purifier has transformed my home, efficiently filtering out allergens, pet dander and smoke," wrote a decongested devotee. "With smart sensor technology, it adjusts purification settings based on pollution levels, ensuring optimal performance while remaining whisper-quiet. As an allergy sufferer, I've experienced a significant reduction in symptoms like sneezing and itchy eyes since using this device. This air purifier is a true lifesaver."

Amazon

Henckels 15-Piece Knife Set with Block

$143$345Save $202

Want to take your home kitchen to the next level? With this extensive 15-piece collection, you'll have a knife for practically every conceivable use, whether you're carving a beef roast or slicing bread. Henckels has been crafting quality knives for over a century, so they know what they're doing — and this sleek set is no exception. 

$143 at Amazon

One five-star fan called them the "best knives around," before adding, “These knives are easy to hold and are comfortable in your hand. They're by far the best knives I’ve ever used. They bring the quality, durability, comfort and versatility you would expect from a premium knife set."

Amazon

23andMe Health + Ancestry Service

$99$229Save $130

Curious to learn more about your genes? This top-selling DNA test will uncover a wealth of information about your health predispositions, which is both fascinating and can help you make more informed decisions when it comes to your lifestyle. Simply send in a saliva sample, and you'll have your results back in 4-5 weeks.

$99 at Amazon

"I bought this for myself and my son, and [the] results were fascinating," shared a satisfied shopper. "What we already knew about our ancestry was confirmed, but we learned about some surprises as well. Very, very detailed ancestry and health reports. Told me I’m likely to get motion sickness and be afraid of public speaking. Crazy that it knows this. Plus, I can connect with hundreds of distant living blood-related relatives. Very cool, and I highly recommend 23andMe!"

Amazon

Raemao Massage Gun

$43$66Save $23

Sore muscles in need of a little rest and relaxation? Enter: The No. 1 bestselling Raemao Massage Gun, which comes with a whopping 10 speeds and eight massage heads to target aches and pains practically anywhere in your body. And right now it's nearly 80% off.

$43 at Amazon

"This massage gun is a LIFESAVER," raved a relieved reviewer. "I have a mostly sedentary job, but I also work out frequently, so my muscle pains are just all over the place! The different attachments for specific areas are so nice. On top of relieving the obvious problem areas like my shoulders and back, this thing has me massaging tight, aggravated areas I didn't even know were bothering me! I frickin' love this lil guy."

If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $25 or more.)

Your Prime Day Shopping Guide: See all of our Prime Day coverage. Shop the best Prime Day deals on Yahoo Life. Follow Engadget for the best Amazon Prime Day tech deals. Learn about Prime Day trends on In the Know. Hear from Autoblog’s car experts on must-shop auto-related Prime Day deals and find Prime Day sales to shop on AOL, handpicked just for you.

The reviews quoted above reflect the most recent versions at the time of publication.

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