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Prime Day 2023: Everything you need to know and the best sales to shop

vacuum, sandals, boxes, earbuds, hair brush, sheets
Get ready to snap up savings galore during Prime Day 2023. (Photo: Amazon)

Prime Day 2023 is an unofficial holiday for people who love a good deal, with the annual event giving shoppers access to savings that are rarely seen during other parts of the year. While the day is technically an Amazon event, plenty of other retailers have started offering annual mega sales around the same time to try to lure you in. It's a great opportunity to get your holiday shopping done early. You'll find the best bargains outside of Black Friday.

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But with all of those potential savings swirling around, it's important to plan things out to ensure you get the best deals possible while stocking up on your favorites. Ready to dive into all that Prime Day season has to offer? Here's what you need to know.

When is Amazon Prime Day 2023?

Amazon Prime Day typically takes place in the summer and, more specifically, July. Prime Day 2022 ran from Tuesday, July 12, through Wednesday, July 13, and it's pretty safe to assume that Prime Day 2023 will occur around the same time. However, Amazon has not yet released official dates for this year's Prime Day.

What is Amazon Prime Day?

Prime Day is a massive sale event that takes place each year and is exclusive to Amazon Prime Members. Prime Day is usually held over two days to give you plenty of time to shop.

If you're not a member, you can sign up for a free 30-day trial now, so you can start savings well in advance of Prime Day. If you want to wait, you can sign up for Amazon Prime anytime, including during the event itself, but it's really best to do it in advance. After all, Prime Members get plenty of perks, including free delivery, access to Prime Video, free Prime Gaming and special sale prices all year.

Boxes with Amazon Prime tape
It's time to start prepping for this massive savings event. (Photo: Amazon)

What type of products will be on sale?

Shopping expert Trae Bodge tells Yahoo Life that there will be a lot of good stuff on serious markdown. "We will see deals on millions of products, but the most exciting deals will be on Amazon’s proprietary brands, like Echo, Fire, Ring and Amazon Essentials," she says.

Michelle Madhok, online shopping expert and founder of deals site SheFinds.com, agrees. "The biggest discounts are always on Amazon products: Amazon devices such as the Kindle, Echo Dot and Fire TV Stick are frequently offered at discounted prices during Prime Day," she tells Yahoo Life.

But there are more than Amazon-brand products on sale. "Other brands that sell their items on Amazon will also be offering deals," Bodge says. "The categories are vast, but as in previous years, many of the deals will be centered around the home category, namely smart-home devices and small home appliances."

What should you stock up on?

There are a lot of great deals to take advantage of, and they're across a wide range of categories. Madhok says electronics are usually winners, specifically smartphones, laptops, tablets, headphones and smart home devices. She also recommends looking at home and kitchen appliances, including refrigerators, washing machines, blenders and air fryers.

"Many clothing brands and beauty companies participate in Prime Day too, offering discounts on their products," Madhok says. "This includes makeup, skincare, clothing and shoes."

Even simple things, such as Amazon Basics toilet paper and Amazon Fresh coffee "usually offer good markdowns," she says.

How to get the best deals on Prime Day

It's easy to go overboard on Prime Day, but Madhok suggests having a plan. "I recommend creating a list of items you need or have been eyeing for a while, setting a budget for yourself and comparing prices across different retailers to ensure that you're getting the best deal," she says.

Some other tips from Bodge:

  • Set deal alerts on Slickdeals.net. "Once a deal alert is set, you will receive a heads-up when that item goes on sale," she says. "Because there are typically competitive deal events from other retailers right around Prime Day, this is a good way to learn of sales at any retailer."

  • Add your favorite products to your shopping cart and then check in on the cart during Prime Day.

  • Add your favorites to a wish list in the Amazon apps and receive notifications if those items go on sale, or subscribe to receive deal notifications for recently viewed items.

  • Search for deals of the day in the Amazon App or in the Amazon Assistant browser plug-in.

  • Subscribe to receive deal notifications for your recently viewed items by visiting the Prime Early Access Sale page on the Amazon app between now and the event to create deal alerts. "Once the sale begins, you will receive alerts for any deals that are available," Bodge says.

  • Click on “Watch the Deal” in "Upcoming Deals” to receive alerts for that item.

Keep checking back for the latest information on Prime Day. You can see all of our Prime Day coverage, here. Follow Engadget for the best Amazon Prime Day tech deals. Learn about Prime Day trends on In the Know, and hear from Autoblog’s car experts on must-shop auto-related Prime Day deals.

Where will the best deals be on Prime Day?

Typically, Amazon has the biggest deals on Prime Day, but, again, plenty of other retailers are trying to offer competitive pricing too. "You should never assume that just because it’s Prime Day you are getting the best deal," Bodge says. I would do a little price sleuthing to see where the item is sold and for how much."

Are there any early Prime Day sales happening now?

Technically, it's too early for Prime Day sales. But Amazon is currently running sales on the following items that also tend to be marked down over Prime Day. If you want to get a head start on savings or just need something ASAP, consider these deals:

That classic comfy Crocs feel comes in a slide. This unisex slip-on is water friendly and even designed to channel water away, so you don't have to stress about getting them wet at the pool. Choose from a slew of neutral and pretty shades.

$28 at Amazon

This bestselling brush lets you dry and style your hair in one go, cutting down on the time it takes to get a salon-level blowout at home. It features four settings — low, medium, high, and cool — and a 2.4-inch head size to allow you to get close to the root. 

$40 at Amazon

Suck up fur balls and more with this powerful Bissell. It has a triple-action brush roll and scatter-free technology to help lift pet hair up and away easily. Swivel steering makes it simple to cruise around your floors. There's even a quick-release extension wand for cleaning spots up high. 

$135 at Amazon

How about massively popular six-piece sheets set for half off? This LuxClub set has a jaw-dropping 136,000 perfect reviews. The sheets are wrinkle-free and have deep 18-inch pockets, so you can use them on just about any mattress. Pick from a wide range of colors. 

$29 at Amazon

These massively popular sneakers are 45% off right now! They feature Adidas' specialized Cloudfoam cushioning to make it feel like you're walking on air. A stretchy upper with a sock-like style creates a soft feel around your foot. Choose from a huge range of colors.

$38 at Amazon

Blend shakes and smoothies for one with this personal blender. It features a powerful 600 watt base that blends directly into your 24-ounce to-go cup. Once the work is done, simply unscrew and go about your day.

$58 at Amazon

Apple Watch Series 8

$329$399Save $70
Apple Watches rarely go on sale, but here we are! The Apple Watch 8 features a sport band you can wear anywhere (including in the pool). This smart watch is packed with cool features like blood oxygen tracking, ECG and sleep data. GPS technology helps you to count your daily steps.
$329 at Amazon

Few coffee makers have built up a massive fanbase like the K-Mini. This petite machine (it's just 4.5 inches wide!) won't hog counterspace, but can still churn out delicious K-cup coffee ranging from 6 to 12 ounces in size. There's even a removable drip tray to accommodate travel mugs.

$90 at Amazon

Fitbit Charge 5

$120$150Save $30

A sleek fitness tracker that does a little of everything — and it's on sale! The Fitbit Charge 5 offers sleep tracking, a 24/7 heart rate monitor, GPS (so you can track your steps) and more. It comes in three different band colors, allowing you to find the one that's perfect. It's also slim, so it won't hog up all the space on your wrist.

$120 at Amazon
Tempur-Pedic is one of the top sleep brands out there, and it rarely offers sales. Right now, this hugely popular pillow is $40 off! It features the brand's proprietary Tempur fabric for a supportive and comfortable feel. There's also a gel layer on both sides to keep you cool and comfortable while you snooze.
$161 at Amazon

The SoundAsleep mattress doesn't have legions of fans for nothing. It features ComfortCoil technology to help you rest easy, along with an internal high capacity pump for easy set-up and take-down.

$150 at Amazon
This oversized towel is made from 100% cotton and dries quickly — a huge plus after you hop out of the pool. It also rolls up small for easy packing. Choose from a range of on-sale colors.
$24 at Amazon
This slim vacuum easily glides under couches. It features an impressive 1300Pa of suction but manages to be quiet while cleaning. Control all the action from a handy remote.
$140 at Amazon
Upgrade your 18-by-18-inch throw pillows with these boho covers. They feature a slew of designs, including knotted, vegan leather and black striped for a chic look.
$38 at Amazon
Thanks to 4K Ultra HD, you'll get four times the number of pixels of Full HD screen, so colors absolutely pop. Link the TV to other smart-home devices and enjoy easy access to tons of apps, from Amazon Prime to Netflix.
$380 at Amazon

Apple AirPods

$99$159Save $60
Enjoy more than 24 hours of battery life with these classic earbuds. You can also share audio between two sets of AirPods on your iPhone, iPad or Apple TV.
$99 at Amazon

Made of tempered glass with four high-precision sensors, this scale will help you keep track of your weight for years to come. It measures in both pounds and kilograms and lets you follow your progress through an app.

$21 at Amazon

This air fryer is a beast that can handle up to three pounds (or seven quarts) of food at once — that's a lot of chicken tenders! Enjoy fat removal technology to get a healthier fry.

$239 at Amazon