The Olsen Twins Treat Showgoers to a Carb-Filled Bento Box

Ashley and Mary-Kate Olsen attend an event for their fashion label the Row in 2015. (Photo: Getty Images)
Ashley and Mary-Kate Olsen attend an event for their fashion label the Row in 2015. (Photo: Getty Images)

Mary-Kate and Ashley Olsen — they act, they produce, they head a multimedia empire, they design their terribly successful and well-regarded luxury fashion line the Row, and they understand that breakfast is the most important meal of the day.

New York Times fashion critic Vanessa Friedman reported on Twitter that the twins helpfully provided breakfast to attendees at their 10:30 a.m. runway show in New York to help “get you through the day.” But, on closer inspection, the Olsen twins’ breakfast would appear to be the world’s carbiest bento box, consisting as it does of donut holes, madeleines, granola, and a scone.

So, the obvious question — is this what the Olsen twins eat for breakfast? Or any fashion buyer or editor, for that matter? We get it: Bacon doesn’t travel quite as well, and a hard-boiled egg scent is not the one you want to greet your chic guests — but if we ate that for breakfast, you’d find us crashed out from a sugar high an hour later on Washington Street.

The Row F17 #NYFW #TheRow

A photo posted by Will Schneiderman (@wschneiderman) on Feb 13, 2017 at 6:40am PST


Of course, food was not the main focus of the Row’s show. As always, it’s their understatedly luxurious clothes that are the focal point. To the untrained eye, the Row aesthetic may not appear to change very much from season to season. Almost always, we see a neutral color palette, oversize coats, exaggerated silhouettes, and an emphasis on menswear-inspired shirting and trousers over dresses and the like.

But always, the designers give you just enough newness to make it feel desirable and fresh. This season, they go in on the ultralong sleeve trend that was made for the Row woman, being equal parts offbeat and intellectual. The beautiful coats they’ve become known for were worn several sizes too bigin previous seasons, unbuttoned over luxe separates. This season, though, the coats are still nice and long (nearly ankle-grazing), but are more fitted, and often belted for a quasi-military, ’90s Jil Sander allure. We especially dug the beige coats with double-wrapped belts.

F17 #therow

A photo posted by Niccolò Pasqualetti (@niccolopasqualetti) on Feb 13, 2017 at 7:54am PST

Ashley and Mary-Kate also debuted a new kind of boot on the runway — a pointy-toe, flat boot with a lug sole. It strikes that perfect balance between cool, forward-thinking, and a little bit sexy, in a way that feels meant for women, not men. We bet they’ll be a big hit with the sort of boss women who are successful, sure of themselves, and refuse to hobble in heels.


And the Row is not the kind of label to go in for a splashy political statement, but in our current climate, the significance of the subtle embroidery on some pieces — “Unity” and “Freedom” — cannot be missed. As always, the Row woman knows what she wants to say, and doesn’t feel the need to shout it from the rooftops — her beliefs are a part of her fabric.

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