CoverGirl is going through a makeover. On Tuesday, the brand announced its biggest change since the '60s: The famous “Easy, Breezy, Beautiful, CoverGirl” slogan is no more.
Makeup artist James Charles’ Pennywise makeup tutorial didn’t go over so well. A makeup artist who gave the film It a thumbs-down, is telling fans to “get over it” after catching major heat for his Pennywise makeup tutorial. James Charles, 18, is a New York-based makeup artist who broke ground by becoming CoverGirl’s first ‘CoverBoy’ in November after his senior class photo, which he posted on Instagram, went viral.
CoverGirl is continuing to add to its beautifully diverse roster of brand ambassadors with the most recent introduction of athletes Shelina Moreda and Massy Arias. According to the brand, the motorcycle road racer and fitness trainer represent the CoverGirl persona through their boundary-breaking, dedication, confidence, passion, and, of course, beauty.
"I am so honored and thrilled to join the iconic women of the #COVERGIRL family and be a part of a brand that empowers women to embrace their originality."
Fans of the actress-comedian Issa Rae will be ecstatic to know that she is now one of the newest faces of a major beauty brand, CoverGirl.
CoverGirl's CoverBoy James Charles's final yearbook photo is here. Let's just say, it probably exceeds his highlight goal expectations.
Katy Perry’s holographic new music video for “Chained to the Rhythm” is here, and with it is a whole new world named Oblivia. Perry spends most of the video in a teal eye shade that somehow complements her pastel pink hair perfectly. Would you expect anything less than a colorful and coordinate look from Katy Kat, who’s become the unofficial Princess Peach of Hollywood?
James Charles is CoverGirl’s first cover boy — and that is freaking out one mom. While much of the world has been delighting over the debut of CoverGirl’s first-ever cover boy, 17-year-old James Charles, one Christian blogger mom has called out the makeup-wearing teen — and the So Lashy! mascara commercial he stars in — for creating “turmoil” in her home. “Mommy, why doesn’t daddy wear makeup?” is what Nicole Dean’s 6-year-old son asked when he caught a glimpse of Charles on TV recently.
Senior beauty editor Joanna Douglas picks out the best budget-friendly mascaras. (Photo: Henry Leutwyler) As a beauty editor there is one question I’m asked the most — by friends and strangers alike: “What’s the best drugstore mascara?” One of the potentially germiest beauty products, it’s best to toss mascara after six months, so shelling out on pricey designer wands isn’t ideal for everyone. Seeking glam, amped up lashes from an affordable tube?
Sofía Vergara would rather not wear a nude lip on her wedding day. The deep red shade, created in collaboration with CoverGirl, is called Sofía in Love, and unfortunately, it won’t be sold in stores.
Sofia Vergara thinks nude makeup can be boring and unflattering. Sofia Vergara is a red carpet pro, but even she would be a little nervous about prepping for her wedding day, right? The 43-year-old Modern Family star and CoverGirl spokesperson is treating her upcoming nuptials to Joe Manganiello like any other big event.
“Star Wars Episode VII: The Force Awakens” may not hit theaters until December 18, but anticipation is already high and the brand collaborations are in full force. You can expect to see Star Wars branding everywhere from Subway to Verizon, but there’s one collab you can’t miss: Star Wars for CoverGirl. Because, yes, women (like me) love Star Wars, and the beauty looks are a big part of it. The cosmetics brand’s global creative design director and makeup legend Pat McGrath has created six eye-catching beauty looks inspired by the upcoming Star Wars film — some from the light side and some from the dark side.
COVERGIRL Full Lash Bloom Mascara ($8) is about to become a staple for low-key looks. The newest mascara to join the COVERGIRL family thoroughly coats lashes without leaving them stiff or spider-like. The secret lies in a beeswax-infused formula that’s more mousse-like than that of your typical mascara.
From Dove to CoverGirl, here are the beauty campaign videos that prove that beauty on the outside just isn’t cutting it anymore.
Photo: Getty Images Pop stars are pros when it comes to their stay-put arena makeup and hairstyles , but when you’re performing for 100+million viewers at the Super Bowl everything has to be perfect. The New England Patriots may have won the big game, but half time star Katy Perry and national anthem opener Idina Menzel were both beauty winners on Sunday at Super Bowl XLIX. Related: Super Bowl Beauty: NFL Cheerleaders Break Down Their Game Day Routines The coolest part of Katy Perry’s makeup look? Celeb makeup guru Jake Bailey created it using all COVERGIRL products from the drugstore.
You might have the same amount of hours in the day as Beyoncé, but that doesn’t mean there are nearly enough. Grab a travel size bottle for your next trip and it will make packing a whole lot easier.
The retouched CoverGirl for NFL ad. As one of the official sponsors of the NFL, CoverGirl created football-inspired makeup looks for every team, advertised with the slogan “Get Your Game Face On.” This weekend, the purple smoky eye inspired by the Baltimore Ravens got an unfortunate makeover. In the wake of the video revealing the team’s running back Ray Rice violently abusing his then-fiance, a Photoshopped version showing the CoverGirl model with a now black and blue eye has gone viral. On top of its visual impact, it takes to task the poor way in which the NFL, and more specifically commissioner Roger Goodell, has addressed the issue of domestic violence. After thousands of tweets and Facebook shares this weekend, the image has been changed by journalist Adele Stan with a new campaign message written across the top: “Boycott CoverGirl Official Sponsor of the NFL" until Roger Goodell is gone.” Trending hashtags this weekend included #GoodellMustGo and #BoycotttheNFL. Adele Stan’s version with a new campaign message across the top.