The Struggle-Bus of Bra Shopping is Gone—Here Are the Best Places to Buy 'Em (Bras, Obvi)!

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ThirdLove

Savage x Fenty

Let's hear it for the girls! One thing about us here at Cosmo is that we're always looking out for how we can best equip you to get out into the world as your most vibrant and comfortable self. For me personally, that means getting you fabulously dressed, updating all your skincare, and zeroing in on the nitty-gritty best practices of shopping for bras and underwear. Yeah I know, pretty intimate stuff, but if I don't break it down for ya (Cosmo has a whole library of resources), who will? Exactly.

Trust, I know the woes of shopping for a bra! Like you, I've thought: how can a bra I just tried on and bought in-person be gaping after a few uses? Why are my straps pinching my shoulder? How is my strapless bra suddenly hanging around my ankles? WHAT EVEN IS MY BRA SIZE?! You'd think that would make me give up, huh? Wrong. While I love feeling unrestricted in every way, some of us don't want to free the tatas daily! Thankfully, after so many experiences, I know the very places that'll get you right so you can go off and conquer the day (as if your girls were actually hangin' free). Ready?

Our top picks for the best places to buy bras in 2024:

Remember how I mentioned our library of all-things-bras? I'm tellin' you—it's extensive. There are stories about top-rated push-up bras, easy front-closure bras, minimizers, comfy wireless ones, and so much more. Say goodbye to falling straps, digging bands, and misshapen cups. Say hello to options that'll treat you right and last you a long time.

Romantic Corded Lace Unlined Balconette Bra

Rihanna ensured you'll embody fearlessness, confidence, and inclusivity when you shop Savage X Fenty. Embrace all of your power and every inch of your body with every type of bra imaginable here. And of course, you'll find lingerie, sets, panties, sleep, lounge, and even a lil sportswear if you wanna peep around.

Shipping Policy: Xtra VIP members always get free standard shipping on orders $59+. Guests get free standard shipping on orders $100+.

Return Policy: 90 Day Fit Guarantee, Free Returns and Exchanges

Size Range: 30A-46H

Wacoal Ultimate Side Smoother T-Shirt Bra

Bare Necessities is your go-to for all of the best bra brands in the game. I'm talking Wacoal, Freya, Chantelle, Fantasie, and more. There are over 50 (!!) subgroups of styles to choose from so it's likely you'll need a lil help. There's also a bra finder quiz if you need to narrow down and find your perf fit! This particular t-shirt bra from Wacoal is ridiculously smooth and is a bestseller.

Shipping Policy: Free shipping for orders $50+.

Return Policy: 30 Day-Returns, $6.95 fee

Size Range: 32C-42G

Form 360 Fit™ Wireless Bra

There are no boobs left behind at ThirdLove! Seriously, their size range is impeccable, going from AA to E. You'll find the cutest colorways and styles, as well as quizzes and virtual styling appointments for extra reinforcement. Heads up, you should check out the best-selling t-shirt bra after you've tried this new wireless release! There are almost 60K positive reviews on it!

Shipping Policy: Free shipping over $100.

Return Policy: 60-Day Returns

Size Range: 30AA-44E

Scoop Bra

Can we even have a convo about underwear without mentioning Skims? Truly, Kim K has changed the game for us all with the marketing (the campaigns are so good), designs, and Kardashian-approved hues. You'll find scoop bras, t-shirt bras, push-ups, bandeaus, balconettes, and so much more in lots of lush fabrics. And you'd be nuts if the viral slip dress is in stock and you don't add it to your cart!

Shipping Policy: Free shipping over $75.

Return Policy: 30-day returns

Size Range: 30A-46H

Naked Bra

When you discover an intimates brand catered to creating nude shades for women of color, you give 'em flowers. Nubian Skin deserve 'em all! With shades like Café au Lait, Caramel, Cinnamon, and Berry, WOC are sure to find their perfect match in bras, panties, tights, and even loungewear. There's even a "Find My Skin Tone" category to help you in the process! Oh, and since we're talking bras: reviewers recommend chatting with one of the advisors to find your fit. Apparently, this bra right here is like a second skin—comfortable, supportive, and beautiful to wear!

Shipping Policy: Free shipping over $100.

Return Policy: You can return. However, Nubian Skin does not cover return cost or provide return labels.

Size Range: 30B-40DD (They even have bra extenders!)

Classic All You Bra

I'm sure you've seen all of the relatable ads. Gaps within your bras are not fun! Before Pepper, there were no bra brands catered to small breasts specifically. Safe to say, they've filled the space with what was needed. All Pepper bras use small chests as inspo and I must say, the designs are sooo cute.

Shipping Policy: Free shipping over $125.

Return Policy: 30-day returns

Size Range: 30AA-42B

Starlette Plunge Bra

Ever heard of Evelyn & Bobbie? Well, let me put you on! The company is best known for having super-supportive and crazy-comfy wireless bras. The bras are exemplary for bigger boobs, as the owners have devised a way to alleviate the typical pain and discomfort that comes with traditional underwire bras. No complicated band and cup equations here, sizes go from XS to 3XL for bras. For underwear, there are only two sizes, one that fits traditional 0-14 and another that fits 16-24.

Shipping Policy: Free shipping over $100 and on any order that includes a bra.

Return Policy: Free returns and exchanges.

Size Range: XS-3XL

Lightly Lined Plunge Bra with Lace

Trust Soma when it comes to your lingerie! Why? Well, because it's giving practicality and reliability! With stunning designs and an impressive size range, you'll find your everyday bras here. If you've already built up your basics with Soma bras, it's likely you'll want to branch out with something extra pretty. One reviewer loved this one so much that she ordered two more!

Shipping Policy: Free shipping on all full-priced bras.

Return Policy: 30-day returns

Size Range: 32A-44I

The Scoop - Micro

Yes, yes—this is the company that has those gorge see-through bras all over your IG feed. And if you haven't seen 'em, you must not be on Instagram! Seriously. Sittin' pretty at the point of style and function is Cuup—your often-times translucent and all-the-time supportive bra bestie. This particular bra comes in several colors and has over 2k positive reviews, so what are ya waiting for? Go on and taste the rainbow.

Shipping Policy:Free shipping over $75.

Return Policy: 30-day returns

Size Range: 30A-38H

Pretty Flowers Giorgia Balconette Bra

I'm sure you've heard of Intimissimi; the Italian lingerie brand is a pro at making us fall deeper and deeper in love! Designed with the confident and modern woman in mind, its goal is to have you feeling supported and stylish from day to night. There's weekly new arrivals, customization services, and so. Many. Multipacks! Their balconette bras and slinky everything are always so good. Plus, Gisele Bundchen and Sarah Jessica Parker are fans—need I say more?

Shipping Policy: Free shipping over $75.

Return Policy: 14-day returns

Size Range: B-DDD

Never Say Never Flirtie Bandeau Bra

This one doesn't need any introduction but I'll introduce ya anyway! Meet Cosabella: the trusty brand (since '83!) that has tons of top-tier lace-y and sultry items. We're talking bras (ofc!), panties, sleepwear, loungewear, and so much more. The website (which is so easy to navigate, btw) allows you to shop by fit, band size, and cup size so you can discover must-haves like this bandeau bra.

Shipping Policy: Free shipping over $75.

Return Policy: 30-day returns

Size Range: 28A-40H

Flora Underwire Contour Bra

Nordstrom girlies, stand up! You know our fave department store has us covered when it comes to everrrrything. Need a dress for that cocktail hour event? How about a new pair of sneakers? Yup, it's all there. That also includes lingerie—don't sleep on 'em! Nordstrom has tons (!!) of popular bra brands such as Wacoal (which we featured earlier) and Natori (this stunning bra right hurrr). So if you need your essentials and more (and at affordable pricing), you know exactly where to go.

Shipping Policy: Free shipping

Return Policy: 30-day returns

Size Range: Tons!!!

Bowery Mesh Plunge Bra

"Give me liberté or give me death!" Or, whatever that quote is...On the real though, we are die-hard fans of the styles at Liberté. Every single piece of lingerie includes lace and the attention to detail is impeccable. The company was launched in 2019 and has been redefining the industry ever since.

Shipping policy: Free shipping over order of $100.

Refund Policy: Exchange or get a refund within 30 days of purchase.

Size Range: 32C-38H

Lace CrossOver Bra

Need a hug? Same. The options at Honeylove will make you feel like you're in the best embrace. Take your pick from comfy and cute bras, bodysuits, bottoms, shapewear, and underwear. This particular piece featuring peekaboo mesh is underwire-free and comes in tons of styles, color ways, and designs so yup, you can have it your way. BTW, Founder Betsie Larkin used to be a vocalist touring for EDM's biggest acts and started Honeylove because she was fed up with uncomfy undergarments that rolled down.

Shipping policy: Free shipping over $100.

Refund Policy: Free 30-day returns and exchanges

Size Range: XS-3X

Here's what you should keep in mind when shopping for a bra:

Size

Sizing is everything. And get this: sizes vary from brand to brand. You can be a 34D in Wacoal and end up a 34DDD in Savage Fenty (speakin' from experience)! So yeah, there are some inconsistencies but when you know your measurements, you're all good! Pro tip: make sure your breasts fill the cups, the straps aren't too tight, and that the band lays flat on ya.

Price Point

What's your budget? Are you going for a luxe feel or you just want something that'll get 'er done? No matter the cost, there's tons to choose from here. Also, please note that just because it's pricey, doesn't necessarily mean it's good (that's just a general shopping rule)! Anyway, do your research and decide what works best for you! I do recommend investing good-quality bras (many of which are on this list).

Got questions? We have answers!

What is the lifespan of a bra?

TBH, I stretch my bras to last 1-2 years but maybe it's because I have so many and I'm always switching 'em out! Bras typically last between 6-9 months if you're not being gentle. But if you are, or you have multiple to choose from like moi, then you can def extend your bra life.

How many bras should I own?

You def need at least three everyday bras: a strapless, regular, and t-shirt bra. And if you workout, that's a diff story. It'll be a minimum of two sports bras for the win. And of course, you need at least two bras for special occasions, for backless, ultra plunge, or very skin-baring outfits.

Can I return bras after trying them?

Okay, so this one's a lil tricky—some companys allow returns and some don't. Thankfully, all the ones on this list do:) Just make sure you leave your tags on and you don't actually wear 'em out.

Why trust Cosmo:

Cosmo’s team of fashion experts—which includes fashion director Cassie Anderson and fashion features director Rachel Torgerson, senior accessories editor Andrea Zendejas, and fashion editors Tarah-Lynn Saint-Elien and Danielle Flum—have decades of experience in the industry. They spot relevant trends on the runway before they even hit your TikTok FYP or Insta Explore Page and conduct research across retailers of all kinds to bring you the best clothing and accessory picks for every season. Basically, we've curated a chic little corner of the internet for you like it’s our job (because it is, heh).

We have pretty high standards when it comes to clothing and accessory recommendations. Each of our shopping articles adheres to the 15 Percent Pledge and includes products for all sizes. And you better believe we read those product reviews (and test many of the brands IRL) so you don't have to. You're welcome!

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